PGS 2025: Market recovery and new suppliers

“Amatic joined PGS for the first time after 8 years. After the pandemic the market is finally recovering and new suppliers are coming to Peru, which creates excellent potential for Amatic to come back to this important market. With our new products we see great potential to appeal to Peruvian players”, said Levy, who added: “PGS is a very important event in Latin America and highlights the strength of the Peruvian market. It was very well organized, as always, and we were excited by the number of potential customers visiting our stand.”

Newest ‘Lucky Link’ product and other highlights

“We presented our newest product ‘Lucky Link’, a 4-level, symbol based linked progressive Jackpot with 4 different games from 5 to 50 lines and the popular Hold & Spin feature. The exciting Boost feature in the Hold & Spin will attract the players as it gives them the chance to quadruple their total win. We also showed our newest multigame collection, with three different 18-game packages, especially selected for the Peruvian market,” said Levy.

“With over 100 games in our portfolio, we offer the player classic fruit games, plus feature games with bonus wheels, expanding wilds, free games, and other entertaining features. For the more serious player, we also offer games with a ‘Buy a Bonus’ feature”.

Both game sets were shown on its latest CXs30 cabinet, which can be delivered with two or three 27” monitors. 

Finally, Amatic presented its certified games portfolio for the Peruvian online market.

How was the reception from the public and potential partners or clients? What kind of feedback did you receive?
“It’s great to see Amatic back in Peru” was definitely a message we heard the most, said Levy, who remarked: “The feedback from the operators was extremely positive, as they think that the variety of games and features are going to attract different demographics of players.”

“We also received positive feedback from some of our competitors, which is always well received as it is proof that we have correctly strategized our product mix”, Levy assured.

PGS relevance for Peru and the whole Latam

Levy highlighted the importance of PGS not only for Peru but also for the entire Latin American market. “The PGS trade show obviously gives Amatic the opportunity to display our new product lines to all local operators over a 2 day period. These shows are critical for us to have the direct feedback from our customers on all aspects of our business. There is always an exciting buzz together with the unbeatable networking during the show with customers, competitors, regulators and other industry friends.”

Peru: Economic stability and well-regulated gambling
“Peru is probably the most stable market in the region for different reasons. Firstly, because of the stable economy and a very well-regulated gaming sector. Secondly, despite the impressive boom in online gaming and sports betting after the pandemic, land-based casinos continue to recover well and are offering new products to their players, adapting to the growing demographic of younger players,” Levy pointed out.

Amatic aims to introduce its new product line in Latam

“We hope to be present in all Latam markets in time. I would say that the initial focus will be for Peru, Colombia, Panama, Mexico and Puerto Rico. Amatic is a known brand in these countries, and introducing our new product line via subsidiaries or distributors/partners is our aim for the coming 12 months”, he concluded.

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