Amelco presented its sportsbooks solutions at recent ICE North America
⏱ 2 min read
(Boston, Exclusive SoloAzar).- Maximilian Sutcliffe, Head of Product at Amelco, granted an interview to SoloAzar within ICE North America. He talked about the company, the markets in which it operates and the activities for the current year.
“Our company started in 2006. We started trading services for William Hill. We made a tennis trading solution and then we moved to managing trading services for Coral, Betfair and BetClic. Then, six years ago, we started offering sportsbooks, so they are operating now, currently using our software, and now we’ve moved into the turnkey sportsbooks solutions, where we offer everything from administrating services, bonusing, account management, and then we’ve also been into the social gaming, where we have a betting tournament product where customers compete against each other to see who can choose the best bet,” affirmed Sutcliffe.
He added: “It is our first time in ICE North America; we did the ICE New York as well. It’s been good. We’ve seen the people we wanted to see. Hopefully, if it keeps on growing, we’ll be coming back.”
When asked about the US market, he answered the following: “For me it’s difficult because it seems there’s a lot of confusion around how we will get customers. I think there was a social gaming stuff going on here, converting social content into regular cash-paying content. So that’s why we are moving into the social betting space. “
Sutcliffe continued: “In North America we are moving without customers so we are getting licenses in every single state, so we want to generate customers that want to launch that products, whether they are social or online. We also do a lot of casino integrations as well, so we are speaking with the tribes and we are speaking with a lot of Las Vegas casinos, so I hope we can move into the Vegas market as well. “
The firm will be present in ICE London. “We may be doing something in Latin America as well, and we have products and Brazil and Portugal, in India and Africa as well.” He concluded.
Categoría:Events
País: United States
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
ProntoPaga Consolidates Its Position at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
