Amusnet Joins as Gold Sponsor of Legends Charity Match Aiming to Raise €1 Million

Amusnet is proud to announce its participation as a Gold Sponsor of the Legends Charity Game, an initiative led by Sport Global, taking place on September 15 in Lisbon. This one-of-a-kind football match will bring together a team of Portugal’s great football legends to face a global lineup of iconic players, all united in the goal of raising €1,000,000 in support of the Sport Global Charitable Foundation’s beneficiary charities: Red Cross Ukraine, Red Cross Portugal, Caritas Portugal, and International Alert. The event will serve as the official opening of SBC Summit 2025, taking place in Lisbon from September 16 to 18. The industry exhibition is expected to welcome over 30,000 industry professionals from around the world.

This landmark charity match will feature football legends such as Kaka, Luís Figo, Gheorghe Hagi, Peter Schmeichel, Ricardo Quaresma, Ricardo Carvalho, Deco, Cafu, Javier Zanetti, Edwin van der Sar, Henrik Larsson, and many more from Portugal and across the globe, playing in front of 60,000 fans and millions of global viewers. More than a tribute to football’s legacy, the game is a powerful symbol of unity, generosity, and the enduring impact of sport as a force for good.

Peter Schmeichel, coach of the World Legends team, had the following to say about the event: “The Legends Charity Game is much more than just a game of football – it's a powerful way to raise awareness and support for those who need it most. With everything going on in the world right now, this cause couldn’t be more important.”

As a Gold Sponsor, Amusnet is proud to support this impactful initiative, blending sports and top-notch entertainment, to reinforce its long-standing commitment to corporate social responsibility and making a meaningful contribution to the community.

“Amusnet’s mission goes beyond being leaders in our industry – it’s about creating lasting value for our partners, our communities, and society as a whole,” said Ivo Georgiev, CEO of Amusnet. “The Legends Charity Game represents everything we believe in – unity, teamwork, and aligning business with initiatives that make a real difference in the world. As we approach Amusnet’s 10-year anniversary in 2026, this sponsorship reflects our deep commitment to winning together by making a positive difference in the world through sports, entertainment, and collaboration. We also wish to extend our sincere gratitude to Rasmus Sojmark, CEO and Founder of SBC & Sport Global, for our strong partnership - we are proud to stand together in supporting the realization of this vision.”

Rasmus Sojmark, CEO and Founder of SBC & Sport Global, added: “At SBC, we have always focused on creating experiences, not just numbers – it’s about making people feel something, creating memories, and bringing joy. The Legends Charity Game is a natural evolution of that mission. We’ve worked with Amusnet for years, and partnering with them on this initiative feels incredibly aligned as we share the belief that business can – and should – be a force for purpose and lasting impact.”

The Legends Charity Game is organized by Sport Global, with the support of key partners including the Portuguese Football Federation, Sporting CP, and Benfica. The match will be held at either Estádio da Luz or Estádio José Alvalade, depending on UEFA scheduling, and will be streamed and televised globally.

As the Legends Charity Game sets the tone for SBC Summit 2025, Amusnet proudly reaffirms its commitment to shaping a future where business success and meaningful impact go hand in hand.

Sport Global Charitable Foundation is a restricted fund under the auspices of Prism the Gift Fund (UK registered charity with charity number 1099682). All of the profits from the Legends Charity Game will support the Sport Global Charitable Foundation’s beneficiary charities Red Cross Ukraine, International Alert, Red Cross Portugal and Caritas Portugal.