Joel Corry will bring his signature blend of dance, UKG, and pop music that has earned him over 4 billion streams worldwide. The artist behind UK number one "Head & Heart" (featuring MNEK) and chart hit "Sorry" has collaborated with industry heavyweights Charli XCX, RAYE, David Guetta, and Tom Grennan. His debut album, “Another Friday Night,” was the highest-selling UK dance album of 2023. Corry’s talents have seen him perform at some of the biggest dance events in the industry, including Tomorrowland, Creamfields, and EDC Las Vegas.

Joining him will be Grammy-winning producer and DJ Imanbek, whose multi-platinum "Roses" remix debuted at #4 on the US Billboard Hot 100 and has amassed over 2 billion streams on Spotify. His remarkable rise from a small Kazakhstani town to Grammy recognition has seen him collaborate with global superstars including Usher, Sean Paul, Marshmello, Rita Ora, and Busta Rhymes.

"We're absolutely thrilled to kick off SBC Summit 2025 with such incredible talent," said Rasmus Sojmark, CEO and Founder of SBC. "Having Joel Corry and Imanbek headline our Opening Party at Urban Beach is the perfect way to celebrate what promises to be our most ambitious Summit to date. It's all about bringing our industry together for world-class networking in an unforgettable setting."

The Opening Party kicks off a week of high-level networking opportunities available exclusively to VIP Event Pass holders, including those with Operator and Affiliate Passes. These premium experiences culminate in The INFINITY Lisbon on September 18 (8:00 PM – 3:00 AM)—the summit’s flagship celebration, featuring headline performances by Alok and Timmy Trumpet.

In addition, two awards ceremonies, the Affiliate Leaders Awards on September 17 (7:00 PM – 12:00 AM) and the SBC Awards on September 18 (7:00 PM – 11:00 PM), will honour industry excellence by recognising the standout companies, individuals, and innovations that have shaped the global betting and iGaming landscape over the past year. Please note that both these events require a separate ticket for entry.

SBC Summit will return to the Feira Internacional de Lisboa and MEO Arena on 16-18 September. Set to welcome 30,000 industry professionals from around the world, the event will offer three days of in-depth educational content, a comprehensive exhibition floor, and multiple networking opportunities on and off the exhibition floor.

Evening Networking events are available exclusively for VIP Event Pass holders.

Operators and affiliates can apply for complimentary VIP Event Passes.