Atlaslive's strategic presence at iGB L!VE and a very positive balance sheet

Regarding Atlaslive's reason for attending the show, Nelli Melik, Commercial Director of Atlaslive, said: ‘We saw this year’s event as a chance to connect with a broader international audience and show how Atlaslive helps operators start and scale businesses with flexible, high-performance, localized technology."
She added: "The move to London brought a more dynamic atmosphere, which helped us have a more diverse range of conversations with both partners and prospects. We also saw a shift in what operators are looking for. Not just platforms, but flexible tech and genuine partnerships. This reflects strongly with Atlaslive values, so we couldn’t miss an opportunity to connect."

Nelli also noted their good experience there as exhibitors: “It was very positive. We had solid discussions about time to market, local compliance, and deeper player engagement. Many operators came to us with clear goals, such as launching fast in Brazil, improving retention, or customizing their tech”. And she highlighted that: "There’s growing demand for platforms that combine speed, flexibility, and support, and that’s where we’re consistently delivering."

Brand innovation and strengthening of business relationships

Atlaslive's proposal is to give visibility to its services as an iGaming platform, as well as to position itself strongly in the European market. Nelli stressed that the focus has been on “tools that solve real operator challenges. That includes faster migration flows, sometimes just days from signing to launch, a variety of new front-end templates designed for advanced player experiences, and monthly performance reviews with data-driven insights tailored to each partner." She also explained that: “We also introduced more options in our risk management system, including smarter fraud detection and localized compliance controls.”

In line with that positioning strategy, Nelli underlined the high level of interest from the audience and potential and prospective partners: “The level was high, which made our experience even better. Our stand had constant traffic of both established operators and startups looking for tech that can scale. Brazil drew particular attention, especially around compliance readiness and player engagement. We also saw a lot of interest in our Retail module and personalization tools for unifying online and offline operations.”

Key trends for the sector: ‘compliance’.

When asked about trends in the sector, Atlaslive's commercial director identified three key points: 

1. Firstly, compliance. It is now seen as a driver of growth, not just a requirement. 
2. Secondly, operators want to act quickly without skimping, so flexible deployment and intelligent performance monitoring are key. 
3. Third, artificial intelligence and data are becoming central to responsible gaming and personalisation.

Around the world, operators want technology that adapts quickly and helps them remain competitive.
 

iGB Live's value to the industry

In closing the interview, Nelli highlighted the value of these gatherings as spaces to connect and learn: "Events like iGB Live help bring practical solutions to the right audience. It's a space where technology providers and operators can have real conversations about what's working, what's changing and what's next. 
She concluded: “For us, it was an opportunity to listen closely and share what we’re building — but tools that help operators grow in regulated, competitive markets."

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