Belatra's expectations about PGS

When asked about the importance of Peru Gaming Show for Belatra Games, Kateryna said the following: “We attach great importance to this event. Peru is one of the most active and promising markets in the region, and that’s exactly why we aim to be deeply involved in its informational and business agenda. For us, it’s not enough to simply be present – we strive to evolve in sync with the market's needs.”

“Understanding demand and evaluating competitors on the ground is key. That’s why our primary goals at the Peru Gaming Show are to strengthen and expand partnerships, increase brand recognition, and gather insights into the local market landscape – insights that will directly influence our future game development,” she added.

Belatra expansion strategy in Latam

“The digital Andean market is fast-growing and highly dynamic, which aligns perfectly with the pace of the iGaming industry. These types of markets are especially valuable for testing the reception of new products – players are curious, open to innovation, and quicker to respond to new content than, for example, more mature European audiences”, Goi pointed out.

“Of course, each country in the region, including Peru, has its own cultural code, but overall, the openness to novelty creates exciting opportunities. However, this also means that the bar is constantly being raised – innovation is not optional, it’s essential.”

“Another distinctive factor is that, in a growing market like this, competition is based more on product quality than on marketing budgets. It’s truly a “battle of ideas,” and that plays to our strengths as a creative studio,” she adds.

Stand 43 at PGS: A full experience

“We invite everyone to visit us at Stand 43 at PGS 2025 in Lima. We’re bringing the full experience to life — our booth will feature a themed bar offering local cocktails inspired by ancient Inca recipes, served in a space glowing with gold and jewels, evoking the feeling of stepping into a treasure-filled ancient tomb,” said Goi.

“We’re excited to showcase our brand-new slot, Bear’s Tricks, which is scheduled for release on June 12. It’s a vibrant and playful game set in the whimsical world of Berry Land. It’s packed with engaging features and big win potential – we believe it will resonate well with local audiences.

“Also, since our stand will be themed around our flagship title Mummyland Treasures, we’ll be talking about the concept of the Mummy Multiverse – a whole world we’re building around this beloved character. It includes special editions aka seasonal releases, and various gameplay formats that will keep fans of the Mummy engaged across different touchpoints.”

Belatra approach: Relevance over perfection

“Let me remember one story. At one point early in our digital journey, we launched a beautifully crafted slot based on a historical theme. The game was technically sound and tested well, but it didn’t resonate with the local audience — and the conversion rates reflected that disconnect.

It taught us a valuable lesson: relevance matters more than perfection. When we shifted our focus and began creating content inspired by local culture and player sentiment, the results were dramatic — we saw a 3x increase in conversions and a 2.5x boost in retention.

That experience shaped our approach: game mechanics may drive the gameplay, but emotional connection drives loyalty. We aim to create characters and stories that feel personal to players. A great example is our hit — the Mummy character. For many players, she feels like a loyal companion, even a kindred spirit”, Goi continued.

Commercial strategies in Latam

“Well, some of those strategies are commercial secrets! [smiles] But what we can confidently share is that we pride ourselves on being one of the most open-minded companies when it comes to new ideas, partnerships, and custom collaborations,” she said.

“We’ve even been nominated for industry awards for custom-made games developed in collaboration with major operators. That’s why our key strategy in the region is built on transparent dialogue and mutual respect – where both sides genuinely work to align their interests and deliver products that make a difference for players,” she concluded.