Belatra cutting-edge innovations at SBC Summit Americas

Kateryna Goi, CMO at Belatra Games, shared her thoughts on the firm’s performance at recent SBC Summit Americas.

“Besides our well-known hit Mummyland Treasures and its updated instant-game format Mummy’s Mines, we used SBC Summit Latinoamérica 2025 to unveil something completely fresh — Cyber Gypsies,” said Goi.

“Cyber Gypsies is a bold step into a new direction for Belatra Games. It plunges players into a corrupted arcade world where the rules of reality are bent, and every spin feels like a glitchy dive into a digital fever dream. It's more than a slot — it’s a chaotic, colorful, and cleverly designed experience. The game blends nostalgic aesthetics with modern mechanics, responding to the industry's demand for more immersive and emotionally driven gameplay. It also demonstrates how we’re experimenting with themes and narratives that appeal to both new-gen and core audiences,” she explained.

Belatra approach on AI, gamification and player protection

“We always keep our finger on the pulse of innovation. AI, gamification, and player protection are not just buzzwords for us — they’re part of ongoing internal discussions and development planning, said Kateryna Goi, and added the following: “While we don’t directly analyze player behavior, we constantly work with partner data to identify what features work best in different regions and how player preferences shift.”

“As for AI and player protection — we’re studying ways to responsibly integrate predictive tools that enhance user experience without compromising privacy. Our future roadmap is built on responsiveness, creativity, and safe entertainment, she pointed.


 

Business opportunities and strategic partnerships

Goi remarked that retworking plays a crucial role in expanding business opportunities. “SBC is where we connect with new partners, reinforce relationships with existing ones, and have strategic brainstorms to explore how we can grow our collaboration. It’s also where we gather insights — from competitor observations to new market opportunities. Events like this are not just about visibility, they’re about real business development and long-term ecosystem thinking. Every conversation opens a new door or reveals a fresh idea,” she underlined.

Attendees expectations and evolving demands

“Expectations have shifted, for sure. Attendees are more focused on consistency, brand clarity, and meaningful engagement,” analyzed Goi.

“That’s why we prioritize a coherent brand story and visual identity across every channel — from our booth design to our game releases and social media presence. People remember you not just for a single activation, but for the feeling your brand leaves with them. And that’s what we focus on delivering,” she concluded.