Stamford Bridge provides the intimate setting for 2,000 senior executives and over 200 expert speakers, and SBC is ensuring everything is taken care of for all delegates including the best hospitality money can buy, business meeting facilities, networking events in the evening.

Although football is by far the most important sport, we have widened the focus of the conference agenda and speakers to address a number of key topics pertaining to the entire value chain of the sports betting industry

CLICK HERE TO VIEW THE AGENDA & SPEAKERS

CONFERENCE TRACKS

We have six conference tracks and 36 sessions / panels customised to deal with the opportunities and threats the industry is facing.

Leadership & VisionLooks at stagnation in the betting industry, advertising over-exposure, the future for retail betting, challenges for new brands and a CEO panel discussing future strategy

Global Markets Takes a snapshot of some of the emerging regulated markets, such as India, Sweden and USA, with some of more established markets such as Italy, Spain and a post-Brexit UK.

The Science of Compliance In partnership with Gambling Compliance - deals with the latest problem gambling strategies, sporting integrity, payments, fraud and dealing with regulators

Betting on Innovation and Products in Focus tracks Take a look at the latest ways of attracting and entertaining customers. It explores innovation and technology discussing the roles of platform, esports, virtual sports, omni-channel strategy and communications.

Betting on Marketing Follows the discussion around effective and safe sponsorship, a CEO panel of super affiliates exploring their role in the supply chain, and the challenges of reaching an audience and keeping it through social, loyalty and personalisation

SPEAKER PREVIEW

• Anthony Werkman, CEO, Betway


• Richard Flint, Executive Chair, Sky Betting & Gaming


• Jesper Karrbrink, CEO, Mr Green


• Paris Smith, CEO, Pinnacle


• Sergey Portnov, CEO, Parimatch


• Francesco Gaziano, Chief Marketing Officer, SKS365


• Martin Lycka, Director of Regulatory Affairs, GVC Group


• Matt Scarrott, Director of Sportsbook & VIP, BetVictor


• Ludovico Calvi, Board Director, Lottomatica Betting


• Steven Armstrong, Group Money Laundering Reporting Officer, William Hill


• Jari Vahanen, Senior VP Business Development, Veikkaus


• Jens Nielsen, Sports Betting Director, Danske Spil


• Niklas Lindahl, Managing Director - Italy, LeoVegas


• Carlo di Maio, Sportsbook Director, GVC Group


• Alexey Sinyushkin, COO, BetOlimp


• Elliot Hackney, Head of Social, Ladbrokes Coral


• Troy Cox, Chief Commercial Officer, SKS365


• Sam Behar, Global Head of Marketing, Marathonbet


• Eitan Gorodetsky, Head of SEO & PPC, Betsson Group


• Benjamin Cronin, Head of Content Marketing, Pinnacle


• Ory Weihs, CEO, XL Media


• Jesper Soegaard, CEO, Better Collective


• Richard Moffat, CEO, OLBG


• Ricardo Pinto, CMO, Clever Advertising Group


• Guy Harding, Head of Commercial, OddsChecker


• Bill Demakakos, Group Director of Betting, Intralot


• Steve Schrier, Chief Commercial Officer, SG Digital


• Mattias Eriksson, Chief Product Officer, Kambi


• Jacob Lopez Curciel, CEO, OPTIMA


• Jamie McKittrick, Head of Commercial, GVC Group


• Mike White, Head of Football, Sky Bet