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  • 12.00 Andre Gelfi explains the new regulation in the Brazilian gaming and betting market
  • 12.00 Influencers: "Between Effectiveness and Responsibility in the Gaming Industry".
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Events

BiG Africa Supershow 2019 Speaker Interview: Jason Foster

Monday 29 de October 2018 / 14:03

2 minutos de lectura

(South Africa).- Jason Foster is Head of iGaming at US based Chalkline Sports, a media technology company that powers platforms for communities and marketplaces of sports bettors. Jason has more than 20 years’ experience in sports betting operations and online sports betting technology and has worked with sports betting operators around the world. Some of Jason's previous achievements include being the co-founder of South Africa's first online bookmaker and a former General Manager of Sun International's sports betting division, Sunbet. Other than gambling industry knowledge, Jason has extensive mathematical and statistical training.

BiG Africa Supershow 2019 Speaker Interview: Jason Foster

Jordan: Jason, you were the co-founder of South Africa’s first online bookmaker, how have online sportsbooks evolved in South Africa ever since?


Jason: In a single word: mobile. Ten years ago, when we founded Volbet (later Sunbet), it was a big deal to simply take a bet online. It sounds a bit silly today, but that was the reality in 2008.


Today, Africa is a case study in mobile growth. The proliferation of mobile devices and connectivity on the continent is creating opportunities for digital inclusion, financial inclusion and innovation. The average person spends hours each day on their phone.


The impact on sports betting has been seismic. 75% of all online bets in Africa are taken on a mobile device.


This past summer, we ran World Cup 2018 programs for several clients in South Africa. Over 90% of all engagement was on a mobile device. We expect these percentages to hold strong or edge up as the overall size of the online betting market continues to grow rapidly.


Jordan: Chalkline Sports utilizes powerful Artificial Intelligence to generate content for bookmakers, how prevalent would you say AI is starting to become in the gaming sector?


Jason: As an industry, we’ve only just begun to tap the potential of AI. Many operators are using AI-enabled applications (like their CRM tools) that have AI-driven components.


In the sports betting space, many operators work with risk-management tools that use AI or machine learning.


However, we’ve only started with AI. Five years from now, when we think about gaming and AI, the response will be much more elaborate.


Jordan: You recently spoke about giving customers what they want at Gambling Indaba, what do punters really want?


Jason: At Chalkline Sports, we think about what punters want in three ways:



  1. Simplicity. Punters want simple, fun experiences on their phone, and they don’t want to spend a lot of time figuring things out. Facebook is easy. WhatsApp is easy, everything should be simple. No matter how complex the technology behind any application, the product must be simple to use.

  2. Personalization. Give punters what they care about. If you’re a serious rugby fan, you should first get info on Super Rugby. If you’re an EPL fan, you should get information on your favourite team. If you’re a casual fan, you should get the most popular games that day.

  3. Games. Punters want fun, and different types of games are changing the online experience every day. There’s more to sports betting than straight bets and parlays. Virtual games, lotto plus sports betting and season-long jackpot games are all examples of where the gaming world is going.


Jordan: Can you give us any hints as to what you will be presenting at the BiG Africa Supershow this year?


Jason: Yes. The emergence of mobile technology and data has created opportunities for operators that they can take advantage of to build and retain their customer base now. We’ll have a few case studies from forward-looking operators around the globe that will demonstrate the benefits of this approach.


Jordan: What do you look forward to by being a part of the 6th Annual BiG Africa Supershow?


Jason: African gaming is evolving rapidly. BiG Africa is a key a part of the growing conversation. The opportunity to meet and engage with operators, vendors, regulators and stakeholders is why we’ll be there.


Jason Fosterlooks forward to meeting you all in person at the 6th Annual BiG Africa Supershow. See more information on the BiG Africa Supershow and how you can register below.

Categoría:Events

Tags: BiG Africa Supershow ,

País: South Africa

Event

SBC SUMMIT RIO 2024

05 de March 2024

Andre Gelfi explains the new regulation in the Brazilian gaming and betting market

(Rio de Janeiro, SoloAzar Exclusive).- The Managing Partner of Betsson group in Brazil, Andre Gelfi, was another key figure present at the inaugural SBC Summit Rio. In this exclusive interview with SoloAzar, he shared insights about the gaming and betting market in Brazil. Gelfi emphasized the hot topic of Brazilian regulations for the iGaming industry. In fact, he expressed his anticipation that the regulation, expected to be approved this year, will create a new landscape in the Brazilian market

Wednesday 27 Mar 2024 / 12:00

Influencers: "Between Effectiveness and Responsibility in the Gaming Industry".

(Rio de Janeiro, SoloAzar Exclusive) - As part of the Conference "Influencers: The Next Frontier of Social Media Marketing", as part of the Conference Agenda held on 6 and 7 March at the SBC Summit Rio 2024, leading industry personalities gathered in a panel to discuss the impact of the power of celebrities and influencers in generating engagement, as well as the proposed law that seeks to restrict their promotion of gambling.

Wednesday 27 Mar 2024 / 12:00

Pay4Fun: “We have ambitious expansion plans in the Brazilian market”

(Rio de Janeiro, SoloAzar Exclusive).- Leonardo Baptista, CEO and co-founder of Pay4Fun, is a key figure in the world of iGaming. His company, Pay4Fun, is a leading Brazilian online payment provider specializing in the iGaming market. During the first edition of the SBC Summit Rio, Baptista spoke exclusively with Soloazar, sharing insights about the new services that Pay4Fun will introduce to the market. He also discussed his vision for the future of iGaming in Brazil and Latin America. Another unmissable note by SoloAzar.

Wednesday 27 Mar 2024 / 12:00

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