Breaking the ice with FBMDS’ games at ICE London 2023

Under a disruptive decor and engaging game displays, FBM® and FBMDS’ booth N4-350 was filled with big emotions in this year’s ICE 365 edition. Much more than your average international casino event, ICE London 2023 meant business for FBMDS and its target audiences.

With the motto “Play like a champion!” and an edgy ambiance surrounding its stand, guests were invited to enter a casino universe full of joy, personality, and top-of-the-notch gaming solutions. Let’s discover everything about FBMDS participation at this international event.

Warming up to FBMDS’ online casino games

FBM®’s digital wing was an absolute show-stopper at this ICE London 2023, with hundreds of iGaming agents being mesmerized with the vast collection of 70 online casino games, fully developed by FBMDS, to experiment at the fair.

The online casino brand from the FBM® Group promised new emotions for the iGaming universe at ExCeL London and for sure delivered, with the exhibition of its popular video bingo packs, biggest slots hits and diverse table games.

“With the substantial market coverage ICE London owns, we knew this would be just the right place to showcase our portfolio of customized, innovative and personalized games to key players, better understand market trends and needs, make new and relevant connections and discuss the future of FBMDS around the globe”, discloses Roberto Regianini, CEO of FBMDS.

This year’s ICE London event marked the lucky wave FBMDS wishes to spread throughout 2023. By establishing important contacts with relevant clients at the tradeshow, the brand hopes to continue its expansion journey and answer player’s demands with innovative solutions and premium-quality casino products.

ICE London is one of the main events of the casino's industry annual calendar and this 2023 edition broke all records of participants. Under the motto “Create together”, the event gathered hundreds of visitors between the 7th and 9th of February at ExCeL London. These three journeys were filled with networking sessions and business opportunities that companies and visitors were able to explore.