BTOBET sets its eyes on PERU
⏱ 2 min read
(Malta).- After analyzing the current gaming scenario in Latin America, with Peru set to regularize its online gaming market in the coming months, BtoBet has decided to expand its operations to what is rightly considered to be an up and coming market. And with the region seen as a key market with unique characteristics that could well propel the country to the forefront of the iGaming industry in LatAm, the company has published an Industry Report focusing on the various elements that constitute the reasons why the region is attracting such a big interest.
BtoBet already boasts of a very strong presence in Latin America, particularly in Colombia and Mexico. However, considering Peru’s shifting stance towards the regularization of its online market, BtoBet’s Chairman Alessandro Fried has deemed it as an essential growth for the company to further its expansion in LatAm. “Given the upcoming sweeping legislation that is set to be introduced, Peru scales high on our agenda,” declared Fried. “And with the region attracting interest from various operators, even on an international level, the time is ripe for BtoBet to enter such an interesting scenario.”
The region already has a very strong reputation from a retail perspective, with experts across the region widely viewing its current regulatory framework as a big success and counting as one of the most solid and competitive regulations in the region. The task now is to do the same for the online sector, where online gambling, including sports betting, is informally permitted, but unregulated.
However, with people of the calibre of Manuel San Roman Benavente, the head of Peru’s gaming authority La Dirección General de Juegos de Casino y Maquinas Tragamonedas (DGJCMT) firmly stating their believe that the online sector will be regulated by the end of the year, it is easy to see why such a big interest has garnished for this Latin American country.
Take the opportunity and download BtoBet’s latest market analysis regarding the opportunities that the Peruvian market keeps in hold.
Categoría:Events
Tags: Sin tags
País: Malta
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.