Using the annual United Nations Day celebrations (24 October) to confirm the integrated global campaign, Head of Marketing Dan Stone said: “ICE London attracts more visitors from more countries than any other B2B gaming event held anywhere in the world. Gaming professionals from a record 155 countries were represented at the 2019 edition and our objective is to consolidate and, if at all possible, to grow that figure in 2020 even though the number of countries recognised by the UN is marginally higher standing at 197. Our ‘Into The Future’ campaign narrative resonates with audiences in every one of our gaming verticals and we will be working with the international community of digital and print specialist gaming media as well as utilising the influence of social media to maximise the brand’s reach."

He added: "Very few business exhibitions in any sector can compare with the internationalism of ICE London: it is something that we have worked hard to achieve over the last decade and a brand characteristic that our stakeholders place great emphasis on. Having access to the entire gaming universe in one place is a huge benefit and it is unique to ICE London.”

The campaign in support of ICE London 2020 will comprise extensive through-the-line marketing activities including print and online advertising, post and digital communications, social media, PPC, content marketing, referral efforts and, with the international scope of the event, an expansion of the partner network focusing on key regional outlets.

To Step, Leap, Dive and Look 'Into The Future' alongside 600+ solutions experts and 35,000+ gaming professionals for three days of business development, learning and celebrating the international gaming community, visit www.icelondon.uk.com