Johnny Ortiz, Founder of Zitro: "Our participation in this second edition of ICE Barcelona has been a resounding success"
Friday 13 de February 2026 / 12:00
⏱ 4 min read
(Barcelona, SoloAzar Exclusive).- In this interview, Johnny Ortiz reviews Zitro's participation at ICE Barcelona 2026, analyzes the impact of its new FANTASY and ILLUSION products, and reveals the company's strategic priorities for 2026, including international expansion, technological innovation, and strengthening its position in the Spanish market.

ZITRO's Performance at ICE Barcelona 2026
"The overall assessment is extraordinarily positive. Our participation in this second edition of ICE Barcelona has been a resounding success. The response from both international and domestic clients has been exceptional, highlighting the strength of our most ambitious commercial offering to date, which ranged from the European debut of FANTASY to the consolidation of CONCEPT, the launch of ILLUSION, our new machine for the hospitality sector - new content for GLARE, and the growing game library for the online market".
"Under the slogan 'SIMPLY DIFFERENT', we confirmed that operators have responded very positively to our commitment to innovation. This perception was further reinforced by the comprehensive experience we offered at our stand, where we featured an exclusive in-house restaurant that allowed us to host our clients in an atmosphere of unparalleled hospitality. This demonstrated that for Zitro, being 'different' is not only about the product, but also about the end-to-end experience we deliver".
Ultimately, ICE enabled us not only to strengthen trusted relationships but also to open up new and solid business opportunities that position Zitro at the forefront of the global market".
Products, solutions, and services presented at ICE
"The European debut of FANTASY, our new premium cabinet designed for the international market, and ILLUSION, the new AWP machine for Spain, were undoubtedly the main highlights of our stand.
FANTASY, which stands out for its spectacular design, was launched with five exclusive games: Brave Dragon, Fantasy Mine, Gold Space, Lion Falls, and Rock'n Raccoons—each with its own color scheme and visual identity, making this cabinet a truly unmatched product. Meanwhile, ILLUSION made its strategic debut in the Spanish hospitality market with a product that left no one indifferent. Both its cabinet—featuring the very latest technology—and its 11 brand-new games have positioned ILLUSION as the #1 in Spain in record time.
At the same time, the library of our CONCEPT cabinet continues to grow with new titles such as River Gold Wealth, Haunted Fortune, Tied Up, Spin Fu, among many others. All of them have been exceptionally well received, reaffirming CONCEPT's position as one of our most successful cabinets in casinos worldwide.
We also introduced several new games for the GLARE cabinet family, including Ancient Link, Devils' Link, Link Revolution, King Fu Frog, and Fairyland, among others.
Finally, it is worth highlighting the exponential growth of Zitro Digital. Under the new leadership structure, with Michael Bauer as CEO, we presented an expanding online portfolio that includes key titles such as Golden Oink Trio, Pan Du Coins, Thunder Coins, and FL Irish. ICE was the ideal setting to showcase a comprehensive offering that demonstrates Zitro's innovation capacity knows no boundaries, delivering leading solutions for both land-based and online channels".
Strategic priorities for this year
"Constant innovation is part of our DNA, and 2026 will be a key year in the company's expansion roadmap.
From a product standpoint, we will continue developing more successful games for CONCEPT, and we will further expand our WAP (Wide Area Progressive) product, which has achieved remarkable success in Argentina, Panama, Peru, Costa Rica, and Colombia.
Another priority is consolidating the global expansion of FANTASY. Following its success at ICE, we want this excellent reception to translate definitively into gaming floors. In fact, the cabinet is already delivering spectacular performance in markets such as Mexico and Latin America, and more recently in the U.S.
Regarding the Spanish market, our strategy will focus on the rollout of ILLUSION for the hospitality sector, as well as updating our new CONCEPT and GLARE games across the country. Our goal is to bring the latest innovations to all venues nationwide, consolidating our product as the benchmark solution in terms of technology and performance.
Lastly, in the digital arena, we aim to accelerate our game development and deployment processes to stay on track with the ambitious short- and medium-term roadmap established by Zitro Digital".

To conclude, do you plan to enter new markets or strengthen your presence in key jurisdictions during 2026? What factors influence that decision?
"Currently, Zitro operates in 52 countries across five continents, reflecting our strong international footprint and continuous global growth.
In 2026, we will continue investing in our key markets, such as Mexico, Latin America, and Spain, while further expanding across EMEA. At the same time, one of the fundamental pillars of our strategy is consolidation in the United States - a market in which we firmly believe. We already hold 130 licenses, and the goal is to continue increasing that number as part of our expansion plan, into which we are investing significant resources and talent.
We also remain committed to global expansion. We are closely monitoring Brazil's regulatory process - a market with extraordinary potential that is clearly on our radar and for which we are fully prepared once it opens. Our priority is to ensure that this global growth is executed with maximum effectiveness, consolidating Zitro as a comprehensive provider capable of delivering outstanding performance in any market and channel".
Categoría:Events
Tags: Zitro, ICE Barcelona,
País: Spain
Región: EMEA
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