CT Interactive Reinforced Industry Dialogue on Storytelling and Compliance at SBC Summit Malta
Thursday 07 de May 2026 / 12:00
⏱ 1 min read
(Sofia).- SBC Summit Malta once again brought together leading voices from across the global iGaming sector, serving as a key platform for networking, knowledge exchange, and discussion of the industry’s most pressing challenges. The event highlighted how rapidly evolving regulations and shifting audience expectations continued to reshape the way brands communicated and built trust in competitive markets.
A central highlight of CT Interactive’s participation was the contribution of Monika Zlateva, Chief Commercial Officer at CT Interactive, in the expert panel “Media & Messaging: From Sales to Storytelling in a Restricted Age.” The discussion focused on the growing impact of stricter advertising regulations globally and how they are reshaping communication strategies within the iGaming industry. Particular attention was given to regulated markets in Latin America, where CT Interactive has a strong strategic focus.
During the discussion, Monika Zlateva shared insights on the importance of moving beyond traditional sales-driven messaging and instead focusing on authentic, value-based storytelling that resonated with audiences while remaining fully compliant with regulatory frameworks. The panel also explored how brands could maintain consistency and trust in environments where messaging was increasingly under scrutiny.
“Building authentic relationships with audiences and partners has become essential for sustainable brand growth, especially in a highly regulated environment where trust and transparency matter more than ever,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.
Monika Zlateva’s participation in the panel at SBC Summit Malta underscored CT Interactive’s commitment to responsible communication and thought leadership in the iGaming sector. Her insights reflected the company’s broader focus on developing meaningful, compliant, and engaging storytelling approaches that supported long-term brand sustainability in regulated markets.
Categoría:Events
Tags: CT Interactive,
País: Bulgaria
Región: EMEA
Event
AffPapa Conference Madrid 2026
18 de May 2026
Evoplay Highlights Innovation and Global Growth at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- Zhanna Tarakanova, PR Team Lead at Evoplay, shares insights on the company’s sponsorship of AffPapa Conference Madrid 2026, key industry trends, and upcoming expansion plans.
Friday 05 Jun 2026 / 12:00
GSH Online Media CEO Reflects on AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, Viorel Stan, CEO of GSH Online Media, discussed the growing influence of AI across the affiliate sector, the evolution of sports betting acquisition strategies, and how the company is positioning itself for long-term growth through technology, product development, and new B2B solutions.
Thursday 04 Jun 2026 / 12:00
"Industry Referees for a Day" Boosts Networking at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, held May 18–20 in Spain, SoloAzar once again embraced interactive formats that brought together executives, operators, affiliates, and suppliers from the online gaming industry. This year, the media outlet introduced “Industry Referees for a Day”—a social media video series inspired by soccer and refereeing. Sector leaders were invited to use red, yellow, and green cards to highlight practices that either benefit or harm the iGaming ecosystem, while also sparking fresh networking opportunities among attendees.
Wednesday 03 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
