Custom was present at SAGSE Latin America
⏱ 2 min read
(Argentina, SoloAzar Exclusive) .- Alvaro Fernandez Caballero, Director for Latin America of Custom America, spoke exclusively with SoloAzar during SAGSE Latin America. "Custom participates in the big fairs worldwide. For us it is very important to have presence with a stand," he said.
Custom is a Group of technology companies with an international presence and a wide engineering projection, which operates in six business areas in different vertical markets, one of them gaming that specializes in solutions for lotteries and betting and multi-funtion and scanner printers. "Custom is a company that has 25 years in the market. This opportunity we show the KUBE II SCANNER printer, which is specifically for lotteries. This printer is multifunctional, prints a ticket, scans the coupon, scans the play once it has been made, verifies if it won with the bar code and annuls or not the play if the draw was already played. It is a unique machine in the market ", commented the executive.
Regarding the participation of the company in the shows of the sector, Fernandez Caballero said: "Custom participates in the major shows worldwide. For us it is very important to have presence with a stand ". He added that it is very important at the show in Argentina to also receive visitors from the bordering countries.
"Custom is an Italian company. One of the biggest countries in the gaming business is Italy and that tradition of playing has moved to other countries. I sometimes wonder at very small countries that have thousands of lottery agencies, such as the Dominican Republic, which has 120,000 gambling agencies. We target these markets; we support many of the initiatives of the companies in those countries because we can provide them. Custom means to customize. There are countries that require great customization and there are countries that although they have been doing things for many years, their suppliers no longer want to work in that market. But Custom does it, we work together with local companies to get the product they need," he concluded.
Categoría:Events
Tags: Sin tags
País: Argentina
Event
SiGMA North America 2026
01 de September 2026
Manuel Jiménez, CEO of SoluestBet: "Mexico is a priority market for us"
(Mexico City, SoloAzar Exclusive).- Manuel Jiménez, CEO of SoluestBet, analyzed his visit to SiGMA North America and highlighted the priority role of Mexico as a gateway between Latin America and North America. The executive also pointed out the opportunities for suppliers that manage to combine technology, commercial structure and solid relationships with operators in the region.
Monday 21 Sep 2026 / 12:00
Rocío Moitino of Ready Play Gaming looks back on her visit to SiGMA North America
(Mexico City, SoloAzar Exclusive).- After visiting SiGMA North America, Rocío Moitino Head of Sales, Latin America at Ready Play Gaming, analyzed the opportunities of the Mexican market and the new demands of operators. The executive highlighted the importance of combining product, distribution and commercial strategy, in addition to the potential of alternative formats to traditional slots.
Monday 21 Sep 2026 / 12:00
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
