Manuel Jiménez, CEO of SoluestBet: "Mexico is a priority market for us"

The visit to SiGMA North America 

"SiGMA has set its sights on the Ibero-American markets and is betting on Mexico as a gateway to North America; That's why we wanted to take his pulse firsthand. At SoluestBet we operate as a commercial bridge between technology providers and operators in the region, so my goal was concrete: to map who is entering, with what product and under what conditions, and to detect where there are real opportunities to structure businesses. I expected an edition the size of the one in São Paulo; It was more limited, but the audience was of quality. Mexico is a priority market for us."

Trends and opportunities in Latin America

"Two things caught my attention. First, the Mexican protagonism. Although the summit is sold as the bridge between North America and Latin America, the real axis was Mexico and its pending regulation. The convergence with the north is still more story than presence; even the cross-border thing that was discussed was Latin America seeking to enter the United States, not the other way around. The reading is clear: those who understand Mexico early are better off when that flow is activated.

"And second, what I noticed most in the corridors: the suppliers that gain ground are those who understood that Latin America does not open up alone. The one who arrives with a good product hoping that the market will adopt it on its own, crashes; Those who invoice are those who land with the correct commercial structure and real relationships with operators that take them from access to production. The opportunity is evident: Latam as a focus, a market in full expansion and an expectant regulatory window."

Contacts and business opportunities

"The most valuable thing was the contacts. I held conversations with suppliers and operators that fit directly with what we are already executing at SoluestBet, and the Mexico-North America-Latin America corridor opens concrete work of representation and structuring that we are going to move in the short term. I leave with the thesis confirmed and a clear follow-up agenda."