Daniel de los Ríos from Amusnet at SBC Summit 2025: "Our focus is clearly on Latin America"

At SBC Summit 2025 in Lisbon, one of the year’s most influential gatherings for the global gaming industry, Amusnet reaffirmed its position as a leading force in innovation and market expansion. In this interview Daniel de los Ríos, Head of Commercial and Marketing for Latam explains everything in detail.

“Being present at SBC Summit Lisbon 2025 was very important for Amusnet, as it allowed us to showcase our solutions in a highly competitive environment and reaffirm our presence in the European and Latin American markets” explained de los Ríos and added “Our main objectives were to present our latest products, strengthen our relationships with key partners, and generate new opportunities for growth in strategic markets”.

 
 

The Amusnet's innovations

“The highlight of our participation was the presentation of our New Bonus System, a tool designed to provide operators with more efficient ways to manage player engagement and retention. We also emphasized our Lucky Spins feature, which is particularly attractive as it requires no integration and offers immediate benefits to operators. These solutions allowed us to stand out by showing that Amusnet not only creates high-quality games but also develops technologies that support operators’ business strategies.”

Then we talked about the future of the industry, and he explained that “We believe that the future of iGaming will be shaped by AI-driven personalization and advanced engagement tools. Artificial intelligence will allow operators to tailor experiences to individual players while also helping to optimize operations. At the same time, technological innovations in gamification and cross-channel experiences will enhance entertainment and strengthen loyalty”.


 

 The Latin American Market

“Our focus is clearly on Latin America. The region is growing rapidly, with markets like Mexico, Colombia, Peru, and Brazil showing significant potential. Each market has its own regulatory and cultural particularities, but overall, LATAM offers tremendous expansion opportunities, and Amusnet is committed to investing in the region with the right products, partnerships, and strategies”.

To finish, What message would you share with your current and future clients, as well as with your strategic partners, following your participation at SBC Summit Lisbon?

“Our message is simple: Amusnet is fully committed to technology and product excellence as the pillars to deliver the best experience to operators and players. We continue to invest in solutions that make product management easier for our partners, while ensuring players enjoy highly engaging and entertaining experiences. For us, growth is always about building together with our clients and partners, and Lisbon reaffirmed that we are heading in the right direction”.

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