Digitain unveiled its latest developments at ICE 2020

What are you exhibiting this year at ICE 2020? 

Our goal at Digitain is to ensure our operator partners have the complete toolkit to make them market leaders, and our ICE 2020 showcase will be no different.

Front and centre will be our comprehensive gaming and sportsbook platform. It offers our proprietary, action-packed bonusing systems that will keep any player coming back for more. Within that, our sportsbook is serviced by more than 700 of Armenia’s brightest trading minds, covering more than 35,000 monthly live events, 7000 leagues and 3000 betting markets. We cater for website, mobile, apps, terminals and the betting shops. Our gaming offering is also well equipped to provide operators with a comprehensive package that totals more than 3000 slots, bingo and table games complete with live dealers.

What is the product that stands out at the show?

Our sportsbook is definitely the product that stands out for us at the show. Our unique software caters to a burgeoning portfolio of operators across the globe. It provides an intuitive multi-lingual, multi-currency, customisable interface that can be easily integrated, using unique APIs, with new or existing platforms, whether you are an online or land-based operator.

As more and more markets open, flexibility for multinational operators is key. A sportsbook that allows operators to work in multiple markets while automatically adjusting to each country’s various frameworks is essential. Our range of wide-ranging products and adaptable tech affords us the chance to craft customised cross-platform solutions, whatever the demands of the regulator and marketplace; guaranteeing support in any regulated market our partners find themselves in.

How is the company positioned in this region? 

I have no doubt that Europe will remain a key part of our development pipeline. Requests for proposal from licencees in the market have been strong and we expect to announce a raft of partnership deals in due course.

Following a string of high-profile deals with a number of Eastern Europe’s leading brands, we acquired a Romanian licence late last year. Not only will this allow us to gain deeper access to European market, but I’m also delighted that more and more sports fans will have the opportunity to enjoy our innovative sportsbook and action-packed portfolio of games.

How important is for the company to participate in ICE? 

ICE is definitely one of our highlight fixtures of the year. There is nowhere else on the planet that places so many of the industry’s suppliers and operators under one roof. So much so, that I personally believe that if you have a good ICE, you can expect a good year ahead!

We invest extensively every year into not only our stand, but our fantastic sales team that are on hand to take delegates through our latest catalogue of cutting-edge tech. You’d be hard pressed to find another stand that can offer such extensive experience in delivering industry-leading B2B solutions across online and retail sports betting technology; no matter what the location.

This is the first important trade show of the year, how does the calendar of events continues for the company and which are expectations? 

ICE is the first and most important event for Digitain as all the major stakeholders attend, but given the Digitain roadmap is truly global, our calendar of events throughout the year mean plenty of air miles! From G2E Asia to G2E Las Vegas, and many stops in between (such as Betting on Sports London, Barcelona’s SBC Summit and ICE Africa in Joburg), 2020 no doubt will prove to be an action-packed year. In terms of key markets for the year ahead, Africa, Asia and LatAm are high up the list, so we’ll of course be attending every major event in each of these territories to show how our innovative portfolio powers partners to go above and beyond.

What are the goals you hope to achieve in this 2020?

We aim to become the world’s premiere software partner by highlighting the unique power of our comprehensive sportsbook product. I see us expanding our global footprint from Europe, through Asia and on to Africa and LatAm, with the industry’s most flexible, scalable and efficient sports betting platform.  The overall growth of the iGaming industry remains incredibly encouraging, particularly in these growth markets, and the international advance of sportsbook continues unchecked in most developing countries, and we aim to stay on top of that.

That said, innovation remains the watchword, both in the markets you offer and the tools with which you allow your clients to engage. Staying positively demarcated from the competition is naturally crucial, and that’s what Digitain does best with our ever-evolving product portfolio. We’ve experienced substantial growth in several international markets over the past 12 months – and I aim to keep that momentum going. Strategically, in order to accommodate this expansion, we will be opening sales and business development offices in four core areas, including the Philippines. These offices shall locally service existing clients and partner needs as well as increasing our enquiry pipeline.

How does Brexit affect the industry in this region? 

To be blunt, I don’t believe anyone truly knows. Clearly, the referendum result sparked extensive debate around potential policy implications, but until the British government reaches a final agreement with the EU, nobody can give a definitive answer. Of course, there is now a wealth of opportunity for consultants to profit from all of the conjecture (including that infamous rumour about ICE leaving London – which Clarion had to pull the stops out to address), but until a deal is finalised, nobody can predict the outcome.

For me, the more pertinent question that needs answering at this point is how Brexit will impact the development of the current regulatory environment we have in the UK and Europe. The impact on operators and suppliers that do not adjust to any regulatory changes brought about Brexit are going to have to take a significant hit.

How does the firm accompany the evolution of the players? 

In short, our innovation is powered by emerging and existing technologies. Our stellar tech team has done fantastic work in integrating it into our operations, enabling customer insights and player personalisation like never before. Customer Relationship Marketing (CRM) is of particular interest when it comes to accompanying a player through their life-cycle, and I’m delighted with some of the AI-based tools we’ve been developing for sportsbook personalisation – all bespoke to each of our partners and their players.