Eeze Drives Latin American Expansion After SBC Summit 2026

Eeze Strengthens Its International Presence at SBC Summit

“Eeze's presence on Portuguese soil has been essential to continuing the brand's international expansion in key markets such as Latin America and Europe. We are very pleased with our participation in SBC, as we welcomed a large number of visitors to our stand who were interested in learning more about our products and personalized offering.

Like many other exhibitors, we are already thinking about next year's event. Once again, we witnessed a great reception for our products, such as Fusion Roulette, a futuristic game featuring multiplier payouts and a wide range of customization options; Eeze Slots, with massive jackpots, multiple games, customized themes, and multilingual support; and Chroma Key technology (green screen), which, as we have mentioned on other occasions, offers our partners flexibility, scalability, and profitability.”

For Verano, participating in SBC Summit provided an opportunity to strengthen business relationships and showcase the company's solutions to an audience interested in new offerings for the gaming industry.

Eeze's portfolio featured Fusion Roulette, Eeze Slots, and Chroma Key technology, solutions designed to deliver customizable experiences and adapt to the needs of its business partners.

New Business Opportunities Across Latin America

The event also enabled the company to expand its network of contacts and advance discussions with potential clients in different markets. In his role as Business Development Director, Verano emphasized the importance of strengthening Eeze's presence in Latin America while continuing to explore opportunities in other regions.

“Our participation in these types of events, together with my responsibility as director of the regional team, is about reaffirming and consolidating Eeze's position in the Latin American market. In this regard, the results were very promising, not only for the region I oversee but also for other markets that interest us. I had the opportunity to exchange experiences with my colleagues on the commercial team, and we all agreed on the success of an event that attracted a large audience, with visitors showing great interest in new offerings. This worked enormously in our favor. Personally, and without fear of being mistaken, I can say that it was undoubtedly the best event of 2026.”

The executive particularly valued attendees' interest in discovering new solutions and the opportunities to establish business relationships through these industry gatherings.

Latin America: A Region with Growth Opportunities

Assessing the evolution of the Latin American market, Verano noted that the company had been able to observe its dynamism firsthand through various events held throughout the year in Brazil, Argentina, Peru, Paraguay, and other locations across the continent.

“The region is experiencing a unique moment, which we were able to confirm firsthand at events held throughout the year in Rio de Janeiro, Buenos Aires, Lima, São Paulo, Ciudad del Este, and various capitals across the continent.

Clearly, what has happened in Brazil in recent weeks has had a dramatic impact on all stakeholders in that market. However, its effects are not limited to Brazilian territory; they have repercussions internationally and, especially, across the region. One immediate outcome has been the opportunity to open discussions with clients in Mexico and Venezuela, while also expanding our network of contacts in Argentina, Peru, Ecuador, and Chile, where we are interested in helping develop Eeze's presence.”

According to Verano, these contacts represent an opportunity to diversify business discussions and advance Eeze's expansion into strategic markets across the region.

Fortune Drop and the Focus on Personalized Experiences

One of the highlights of Eeze's participation in Lisbon was the presentation of Fortune Drop, its newest game show, developed to expand the company's entertainment portfolio.

“Lisbon was the perfect platform to once again introduce Fortune Drop to the industry. It is our newest game show, which we have been working on intensively for months.

Fortune Drop represents an important addition to our offering. We are very pleased with the results achieved by this vibrant live game show experience, which features simple, fun, and engaging gameplay. Like our Fusion Roulette, the game show is fully customizable, allowing our partners to highlight and enhance their unique brand identity. Visitors to our stand showed great interest in this type of game and in the rest of our offering, which caters to users who increasingly demand smooth, personalized, and reliable experiences.”

According to the executive, the positive reception of these products reinforced the importance of developing offerings that combine entertainment, ease of use, and customization to reflect each operator's identity.

In this regard, Verano emphasized that personalization and technological innovation are key factors in meeting users' evolving expectations.

“One key lesson is the need, and almost the obligation, to deliver increasingly immersive user experiences, which is precisely what we strive for at Eeze. We recognize that personalization is no longer optional but essential. This is an idea echoed by the company's COO, Lai Fatt Chiang, who says: ‘Change is the only constant if we want to survive and stand out. At Eeze, we believe in change and embrace it enthusiastically.’”

Eeze's Priorities Ahead of 2027

Following its participation in SBC Summit, the company is focused on turning the contacts generated at in-person events into concrete commercial agreements. The goal is to strengthen its regional presence and lay the groundwork for its growth strategy for the coming year.

“Looking ahead to the rest of the year, Eeze's priority is to finalize commercial agreements with as many contacts as possible that originated at the events we attended in person. We understand how important this process is, as the brand's expansion and our regional strategy for 2027 depend on it.”

Eeze therefore aims to capitalize on the results achieved in Lisbon and build on the business opportunities identified in Latin America and other target markets. Converting these connections into strategic partnerships will be one of the company's main priorities over the coming months.