EGT Interactive use ICE London to continue successful global expansion strategy

Commenting on how the quality networking opportunities available at the world’s most prestigious gaming technology expo support EGT Interactive’s goals for global expansion, Zahariev explained: “Over the years ICE London has established itself as the most international event in the industry, bringing together the online and offline gaming sectors in one place. The mere fact that it has become the preferred meeting place of choice for most industry professionals, makes it very important for us to be part of it. Furthermore, we as a company, try to stay in line with the traditional expansion which was exemplified in the size and vision of our booth and how it has developed over the years. I am delighted to confirm that the quality of our offering enabled us to take full advantage of the opportunities that ICE is able to deliver."

EGT Interactive used ICE London to plot out its continuing expansion across new and existing markets showcasing the new headliners of its gaming portfolio 40 Mega Clover, Casino Battle, 40 Ultra Respin, 20 Dazzling Hot, 40 Hot & Cash and 40 Lucky King. Discussing the company’s growth, Zahariev continued: “We are focused on growth in all directions – manpower, new markets, enlarging our game portfolio, bold and innovative marketing initiatives, even in the enlargement of our offices, which is necessary to accommodate the rapid overall expansion of the company.

“We experienced more global interest than ever before at ICE London tying into our strategy for prioritization of new markets’ entry which is driven by the regulatory regimes, along with the potential of the market and interest from potential partners in the market. The traditional presence of EGT’s land- based games is also an important factor to consider for each specific market. Following a consistent policy for strategic decision making is part of our process, considering the fact that we face global interest all the time.”

Following a successful ICE London, EGT Interactive will be announcing its latest strategic deals and new partnerships in the coming months alongside a range of new products and novelties as the company continues to expand. Zahariev concluded: “At this year’s exhibition we received great positive response and this only proved that we are headed in the right direction. The size, opportunities and the emotional charge of ICE Totally Gaming is hard to be described, it has to be experienced. EGT Interactive is proud that, for another consecutive year, we were part of the biggest event of the gambling industry and that we were able to contribute with our own new vision, products and know-how. It was really pleasant London PLAYtime.”