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Events

Enteractive hails landmark ICE London appearance

Friday 15 de February 2019 / 14:38

2 minutos de lectura

(Malta).- Enteractive, the leading provider of player retention solutions to the global gaming industry, has hailed its first ever appearance at ICE London as a major success following significant interest in its core offering.

Enteractive hails landmark ICE London appearance

The Malta-based company showcased its full range of innovative player retention solutions, including its new (Re)activation Cloud service – an AI-driven platform designed for comprehensive player reactivation.


During the exhibition between 5-7th February at London ExCeL, a live traffic map was displayed at the stand, which highlighted real-time inbound and outbound calls including deposits from Enteractive’s Malta head office. 


Additionally, delegates were treated to fluffy candy floss to celebrate the launch of its new cloud service, as well as free cups of coffee and bottles of beer.



Andrew Foster, Head of Business Development at Enteractive, said he was encouraged by the quality of operators who visited the stand during the exhibition.   


He said: “We couldn’t be happier with how our debut year exhibiting at ICE London went. The stand gave us the perfect platform to discuss in more detail how our services can significantly increase reactivation rates of lapsed users.


“We received plenty of interest for our new (Re)activation Cloud with senior executives from operators seemingly open to embracing new techniques when it comes to customer retention. With the service resulting in up to 50% of players re-depositing, we’re excited to explore the opportunities that exist in getting these operators on board.”

Categoría:Events

Tags: Enteractive, ICE, ICE London, ICE totally Gaming,

País: Malta

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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