Facephi's Strategic Presence at PGS: Promoting Safe Digital Environments
When asked about Facephi's motivations for participating in PGS, Adrián Sabugo de Diego responded: “Our participation in the Peru Gaming Show responds to a clear strategy: to bring our identity verification and fraud prevention solutions to a sector undergoing digital transformation. Peru is one of the most active markets in the region in terms of online gaming growth, and PGS has established itself as the key meeting point for operators, regulators, and technology providers. The experience has been very positive. We have connected with strategic decision-makers, shared our vision on how to build safer and more fluid environments for players, and confirmed the interest in advanced and responsible solutions.”

Real-Time Identity Verification

“Our participation at the Peru Gaming Show 2025 allowed us to present our real-time identity verification, designed to address one of the industry's greatest challenges: ensuring a safe and responsible gaming environment. At a time when the protection of minors and the prevention of gambling addiction are becoming increasingly strict, our solutions allow operators to strengthen their control mechanisms without sacrificing the user experience,” says Sabugo de Diego.

He adds that Facephi's technology adapts to the industry's omnichannel reality, enabling player registration and authentication on both online platforms and in physical casinos. “This ensures a seamless and consistent user experience, while making it easier for operators to comply with responsible gaming requirements across all touchpoints. With our solution, it's possible to verify a player's identity in less than 10 seconds, cross-referencing data with exclusion lists, government databases, and self-ban records. This not only prevents minors from accessing gaming platforms, but also effectively blocks users on problem gambling lists,” he emphasized.

He also noted that these controls are applied at critical moments such as initial registration or withdrawal of funds, minimizing the risk of fraud and unauthorized access. Regulatory adaptability and focus on performance: a key combination to drive results
“The reception has been excellent,” emphasized Sabugo de Diego. “Many operators are looking to move from a reactive to a preventative approach to fraud, and they have seen in our Público solutions an opportunity to achieve this without increasing friction in the onboarding process or during gameplay. We have received very positive feedback on our ability to adapt to local regulatory requirements—such as those related to age verification or money traceability—while also helping them improve key indicators such as conversion, retention, and customer lifetime value.”

AI, Compliance, and Omnichannel: Central to Industry Conferences

Regarding the company's participation in the conferences, he said: “We were able to attend several conferences, and it was very interesting to see how the topics of regulatory compliance, fraud prevention, digital transformation, and omnichannel between land-based and online gaming took center stage in the event's keynote speeches. We also highlighted the growing interest in the use of artificial intelligence to improve the detection of suspicious patterns and strengthen KYC/AML processes, something we already have extensive experience in thanks to our experience in sectors such as finance and telecommunications.”

PGS as a driver of innovation and strategic dialogue around compliance, digital identity, and sustainable growth

“PGS is a catalyst for change. It provides a professional space for in-depth conversations about current industry challenges, while driving the adoption of technologies that raise security and compliance standards. It also connects key players in an environment where collaboration between operators, regulators, and technology companies is essential for sustainable growth. For us, it has been a strategic platform to share how digital identity can become a competitive advantage for the industry,” he emphasized.

Biometrics are consolidating in the Peruvian gaming sector

“Público Perú is making steady progress, opening up many opportunities for local and international operators. Unlike other Andean countries, in Peru, biometrics is consolidating as a standard in the sector, providing a fast and reliable way to verify users' age and identity. We see a dynamic market, with operators willing to innovate, and an ecosystem that values user experience as much as security. Without a doubt, it is positioning itself as a regional benchmark in this transformation process,” he stated.

Latam, Facephi's strategic focus for scaling frictionless digital identity and compliance solutions

Finally, when asked about future projects, Adrián Sabugo de Diego explained the following: “Latin America has been, since our beginnings, a key territory for Facephi. It was precisely in this region where we began to scale significantly and where we consolidated our solutions in such demanding sectors as banking and fintech. Today, we have headquarters in Uruguay, which allows us to have a local presence, understand the specifics of the market firsthand, and respond quickly to our clients' needs. In the case of Peru, we see enormous growth potential, especially given the advances in online gaming regulation. In addition to Peru, we are also making progress in markets such as Chile, Colombia, and Mexico, with the goal of continuing to consolidate a regional value proposition based on digital identity, proactive fraud detection, and frictionless regulatory compliance. For us, this is not just an expansion: it's a natural evolution in a territory that is already part of Facephi.”