Dan Morrison, Head of Commercial at Fast Track, gave his view about the Sigma Europe event: “Malta is one of the biggest iGaming conferences worldwide, bringing together all major industry players under one roof. This provides me with an opportunity to connect with potential partners, forge new relationships, and keep abreast of any upcoming trend”. And he added: “This event will only keep expanding and I expect the international and regional summits to keep gaining further traction, with thousands more visitors attending each year”.

Focusing on the leading products of the firm, Morrison detailed that “Fast Track is a product built specifically for the igaming industry and as a company we’ve been at the forefront of innovation since our inception. We live by the phrase “there’s always a better way” and we adopt this to everything we do. We have built a platform that can be customized for every one of our client partners, giving them a robust and reliable solution that can be molded according to their requirements, without putting any additional pressure on their internal tech teams”.

Bearing in mind that iGaming speaks of a global market, when asking about the biggest challenges for the company, Dan affirmed the following: “Since we service clients from all over the world, varying and constantly evolving regulations both within already regulated and newly emerging markets can be demanding. Moreover, adhering to local data protection policies while continuing to be global, and ensuring we remain relevant on a cultural and localization front, are also challenges for the company.”

“We have been supporting our clients with ways the can use the Fast Track CRM platform to maximize their World Cup campaigns” said Dan Morrison about the running of the World Cup Qatar 2022. Finally talking about the results of the World Cup, he slipped “It´s coming home!”.