With Catalonia and Barcelona now open for business events, SBC's global betting and igaming show will take place as planned at Fira de Barcelona Montjuïc on 21 - 24 September.

The Summit's Sports Betting Zone will provide an ideal setting for operator executives to learn from industry experts, exchange ideas with their counterparts from other markets, and view the latest sportsbook technology. 

It will feature a stage that will host two conference tracks - Sports Betting and Innovation in Sports Betting - lounge and hospitality facilities for networking and meetings, and an exhibition that features the best new sportsbook innovations.

Sportradar, Delasport, BetConstruct, Stats Perform, Pinnacle, Metric Gaming, Sporting Solutions, Soft2Bet, Sportingtech, and ExeFeed are just some of the cutting edge technology, data and content suppliers taking part in the exhibition.

The agenda for the Sports Betting track on 22 September will examine some of the key issues that are driving change in the sector, including the relationship between operators and media companies, exclusivity of data rights, how esports betting can develop into a mainstream product, and the latest developments in integrity.

Speakers taking part in the track include Alberto Eljarrat (CEO, Sportium), Daria Isakova (Chief Communications Officer, Parimatch Tech), Dr Matthias Kirschenhofer (Executive Board Member Sport1 Medien AG), Gilles Maillet (Director of Sports Integrity, FDJ), David Foster (Head of Regulatory Affairs, Entain), Marco Blume (Trading Director, Pinnacle), Eytan Mazori (SVP Finance, 888 Holdings), Ludovico Calvi (President, GLMS), and Russell Young (Commercial Director & Managing Director Betfred.es, Betfred). 

The following day's Innovation in Sports Betting track will pick up on one of the central themes of the SBC Summit Barcelona conference, how to utilise technology to improve player experience. The sessions will take a deep dive into topics including how external trends in tech influence product innovation, how to deliver a compelling digital offering as part of a diverse product portfolio, the latest developments in football markets, and how to choose the right technology partner.

The expert speaker line-up features operator representatives such as Jason Trost (CEO, Smarkets), George Kourakos (Head of Customer Experience & Innovation, Kaizen Gaming), and Ben Cove (CMO, Pinnacle Sports), along with tech experts including Stuart Godfree (Managing Director, mkodo), Tommy Kearns (CEO, Xtremepush), and Antonio Zanghi (CEO, Maxima Compliance).

Rasmus Sojmark, Founder and CEO of SBC, said: "Advances in technology, the ways in which young adults now engage with sports, and the strong interest in the industry from major media brands mean the sports betting sector is going through a period of change. We're delighted to welcome a selection of renowned thought leaders to SBC Summit Barcelona to share their ideas on how businesses can successfully navigate the changing market and emerge stronger." 

Attendees can also take in the content on the venue's main stage, which will host a programme of leaders panels and keynotes from speakers including Jette Nygaard-Andersen (CEO, Entain), Fredrik Elmqvist (Founder & CEO, Yggdrasil Gaming), Carsten Koerl (Founder & CEO, Sportradar), and Stuart Simms (CEO, XLMedia).

The venue will host three other zones - Casino & Gaming, Payments & Compliance, and Affiliate, Marketing & Media - each with their own conference programme and exhibition tailored to meet the requirements of executives from those verticals. 

Delegates attending in person will have access to a series of evening networking events in stylish Barcelona venues, which are included with the event pass. 

Those unable to travel to Spain for the event can access a digital version of SBC Summit Barcelona, complete with conference content streamed online and access to a virtual exhibition.

Visit the SBC Summit Barcelona website for more information about attending the event, including details of how to book a pass.