“G2E 2017 has been the best show for Zitro”

What novelties did you bring to G2E?

In this edition of G2E Las Vegas we have presented for the first time to the global audience our latest innovations in Video Bingo and Bryke Video Slots on the new Fusion cabinet. Fusion stands out for its state-of-the-art technology, as well as its sophisticated and super-stylized design. Whether in its Slant or Upright version, the Fusion cabinet occupies less space on the casino floor than any comparable machine on the market.
In the Video Bingo segment we have presented Showtime, a package of innovations that was launched in the Zitro Experience in Mexico last July and which includes new games, new promotional systems like Bobby Hour, as well as the loyalty system Vip Zitro that puts serving our clients a powerful tool to attract and retain their audience. As world premiere we have presented Showprize. Showprize is the true transformation of Video Bingo. With Showprize everything changes, even the way of playing: more prizes, higher and higher values, and most surprising me, with the same cost to the player! This combination of math and graphic presentation completely changes the gaming experience, multiplying fun and entertainment.
Under our brand name of video Slots BRYKE, we have presented our already wide range of multi games of the Pick & Win series as well as Spin Hit, and it was in G2E where we presented for the first time the progressive bank multiplayer Blazing Pearls. A progressive with its own personality, inspired by the Chinese mythology and with some impressive graphics and sounds. We were confident that this product was going to have a good reception; however, the response of our customers exceeded any expectations.
Through our online division Zitro Interactive we have presented the latest online gaming offerings for both our B2B partners and the social arena.

What is your assessment on the presentation of the company in this edition of G2E?

This year the show has been very special for us for several reasons. We cannot ignore the tragic incident that occurred hours before the start of G2E and we would like to express our absolute condemnation against any type of violence and show our affection and solidarity with all the people affected by this terrible event. Undoubtedly, it is something that will be remembered forever, especially by all those who have such a close bond and a special affection for this city.
And with all this, the G2E 2017 has been the best show for Zitro. This year, Zitro celebrates its 10 years of success and we have made it big showing our biggest and best product range ever presented. The welcome from our customers could not have been better and this is shown by the firm commitments we have made during fair days. Now we will have to continue working to live up to the illusion and the expectation that we have generated.

What does G2E mean to the company?

As it could not be otherwise, G2E is a very important event for Zitro. This is where most of our current and potential customers meet internationally, and as I say this has been a special year: the first year that Zitro has a product offering that places it among the global suppliers of the Industry.

What plans does the company have for the remainder of the year?

Our general objectives are to maintain our leadership and continue to grow in the Video Bingo segment, to develop and consolidate our presence in the Slots segment, as well as to continue to expand our agreements with online partners to offer content to Casinos Online, and to continue expanding our offer and presence through our social casino World of Bingo.
The general objectives are the same in this region as in other regions of the world, except that the action plan is being adapted to the requirements of each country, and even per client. We have always given a very personalized service to all our customers, and now, with growth plans, it is something that we continue to have as a priority in every action we take.

What are the next shows in which the company will participate?

The calendar of fairs at this stage of the year is complete and we are currently working on our presences at SAGSE Buenos Aires, BEGE Bulgaria, the Macau Gaming Show as well as Gaming Market Colombia. In some fairs our presence is greater than in others, but all are important for us as they allow us to be in direct contact with our customers and show them firsthand the unprecedented effort that Zitro has made in the last 12 months.

How does the company adapt to the new type of player, millenials?

At ZITRO we are constantly innovating to adapt to the tastes of our players. It’s the only way to keep a technology company like Zitro and keep it growing. Millennials are part of the target audience, as are other generations, which must be taken into account when developing successful products. But for us, the emotional connection with the millennial public is certainly an important goal, and our social gaming offer is a powerful tool to achieve it.

Do you think online gambling and sports betting are a competition or a complement to land-based gambling halls?

For us, our online division Zitro interactive, with its B2B offer for online casinos, as well as its Social World of Bingo application, is a strategic pillar for our growth. World of Bingo allows us to be in direct contact with the player and through this application we can obtain very valuable information about them on behavior, acceptance of functionalities, etc. Information that serves us to improve our products, not only online, but for all our products.