G2E: FBM's ‘Champion’s Glow” lit up

During the interview with Rui Francisco, founder of FBM, about the firm's participation in the recent edition of G2E in Las Vegas, he shared details about the company's performance at the event. He pointed out how the innovations presented reflect the ‘Champion's Shine’, a spirit that defines FBM. Among the major launches he mentioned the Xing Fu Fortune™ Money Trees, the FBMDS Ronaldinho Crash game and Auria. He also highlighted team cohesion as a fundamental pillar of the company and expressed his pride in the FBM Foundation, the social component of the company. Finally, he spoke of strategic plans to strengthen FBM's presence in the US market and expand into Asia through new partnerships and operations.

What innovations have you incorporated this year to enhance the visitor experience at G2E 2024?

As we reflect on G2E 2024, the innovations and experiences FBM® brought to the event truly embodied what we call the 'Champion's Glow.' It’s not just about the products we showcased, but also about how we made our mark through dedication, creativity, and the strong relationships we’ve cultivated within the industry.

This glow is what drives us, and it’s something we’ll continue to carry into every opportunity moving forward this year. We evolved our brand identity by incorporating dynamic lighting at our booth, symbolizing movement and innovation. We launched the Xing Fú Fortune™ Money Trees and highlighted the Ronaldinho Crash game from FBMDS, both of which brought tremendous excitement to the floor. Additionally, for the first time, we introduced a social component with the FBM Foundation—a project I’m particularly proud of.

We also hosted the Great Pack Party, now a Las Vegas tradition. This collaboration with other companies reflects FBM’s approach to fostering strong industry relationships. Lastly, our new Auria cabinet significantly enhanced the gaming experience, setting a new standard for excellence.

Could you highlight any particular aspect of your stand? What response did you get overall?

Our stand's design, with its dynamic use of lighting, was a key element in showcasing our brand identity. This was the third iteration of our visual strategy, and it effectively conveyed movement and energy.

One main important thing I want to highlight is the strong unity of our FBM team was on full display, reflecting the collaboration that defines our global group. The warm, welcoming spaces in our stand allowed us to engage with visitors in a personalized way, ensuring they left with a deeper understanding of FBM’s values and commitment to innovation.

What innovations are you implementing to adapt to the evolving US market?

Entering the US market was an exciting chapter for FBM, and we are solidifying our presence in this competitive space. Alongside Jí Hǎo Link™ Spirits and Xing Fú Fortune Money Trees, we are developing experiences specifically tailored to the American audience. This is a significant step for us, and we remain focused on building a sustainable market share through a customer-centric approach. As in other regions, our strategy centers on delivering value through differentiation, ensuring that we consistently offer engaging and rewarding gaming experiences.

Following your participation at G2E, what key message would you like to convey to potential new customers or partners about your featured products?

Our products blend FBM’s rich history with forward-thinking innovation. Xing Fú Fortune Money Trees and Auria are part of a new chapter, where tradition meets modernity. They reflect our commitment to delivering dynamic, player-centric experiences that capture both excitement and emotion.

What are your short-term goals, and are there any specific markets you target?

In the short term, we are focused on expanding into the US market and tailoring our product portfolio to local preferences. We are also strengthening our presence in Asia by growing partnerships and operations, while supporting communities through the FBM Foundation.