G2E Las Vegas: Air Dice diversifies and optimizes its games, slots and bingo products

“This year, we have focused our innovations on diversifying and optimizing our games, including new 3-box dice placement games, which will make it easier for new players to have a good experience with the games. Also slots and bingo. Our offering has expanded with products like Bingo Express and our land-based bingo solutions, which provide fast-paced and dynamic experiences tailored to current market trends,” said Moitiño regarding the firm’s presence at the recent G2E Show.

She then added: “Boomerang Digital (part of Air Dice Group), based in the UK, has been a pioneer in developing bingo games for over 30 years, and we continue to refine our portfolio to meet the demands of operators in key markets such as Latam, the U.S., and the U.K. Boomerang Digital provides a complete Bingo ecosystem, including games, hardware, payment terminals, ticketing system etc.”

She then describes the firm’s product offer and the marketing tools: “The key message is that our extensive product portfolio guarantees that our customers get more product diversity. We provide more engagement with players than any other provider in the market with our Shifter -mechanism for slots and Dice Placement games, which offer skill / strategy -ased interaction with the players. And our portfolio consists of Scratch, Bingo, Table, Slots and Dice Placement games, so there are plenty for operators to create very directed campaigns. And with our new marketing tools, we support a very wide range of different campaign models.”

Moitiño highlighted that Air Dice has a full range of ready games for Sweepstakes for the US market, and that they are soon launching their first operators in that segment.

When asked about their main long-term goals, she answered the following: “Clearly our main focus for long-term is in the Americas, with Latam’s huge potential, specifically Brazil, US with Sweepstakes and Ontario growing a more interesting market all the time.  With our game development, we see it more and more important that we can localize the games to specific markets and not only make "one-size-fits-all" games. With small changes to the games, you can localize games not only on market or operator’s wise, but even regarding specific teams or events.”

“We must not forget our land-based bingo aiming to enter also the regulated markets in LatAm. We see it as a completely new market for us, where we have a full solution to provide to bingo operators. And with solutions currently not available in the market. So that is a very thrilling opportunity for Air Dice Group”, she assured.

When asked if she could highlight any aspect of their stand and the general feedback received, she said: “This year we have had the "Gunslinger" game theme on our stand and that has received a very good response from many visitors and offered good photo opportunities for us and visitors. In G2E we were also presenting our land-based bingo ecosystem, which created a lot of interest. And in the future, we will make sure that it is represented even better”.

Finally, she talked about the innovations that the firm is implementing to adapt to the evolving U.S. market: “Currently we are making a large push to have a good selection of games for the Sweepstakes market in the US, as that is a huge market by itself. We are also looking into converting our most popular games to terminals, so that we would also be able to offer our games in the land based. And from our land-based bingo system, we can offer the whole ecosystem, or just partial solutions, like payment terminals, ticketing and tablets.”.