Gambee exhibited its flagship products at ICE Africa

"This is already our second show, and we are exhibiting our flagship product, which is the automated American Roulette, the Grand Prix series, and the slots," said Petra Remec.

"I think that Africa is an emerging market, which is developing and becoming more towards automated machines, which means that the casinos are slowly changing from live tables to automated tables. We hopefully are in the right place to help them with that," she commented.

"The African market is very difficult because it is very vast. Each country has its own specifics. South Africa is very well regulated, which means that you need a lot of certifications and approvements; even different regions in which you are able to sell your products, but this is good, because they make you work your product the maximum to be able to sell it. And that's how the players get the best," she added.

She then spoke about the average player in South Africa: "I think it varies from place to place, but I would say that most of the players are medium-high players; there are not a lot of VIP and high rollers. However, they like the latest technologies, so they are also looking for something to keep them entertained for a long time and it has some technology inside, not just playing in very simple things, for example, we are offering our curved slot or the latest graphics, and they are willing to receive the newest approaches to the market."

Gambee has started the certification for South Africa. "South Africa brings us also access to other neighbouring countries, that accept the certification of the country, otherwise, we are present in Nigeria, in Cameroon, in Angola, in Egypt, in Kenya, so we have a lot of smaller installations, and we would like to have a bigger presence, as a footprint, to be able to say that Gambee is the best partner for the African operations," she continued.

WHen asked about the distribution of the products, she pointed: "We always like to have local distributors, because, in that way, local people know the rules, they know what players want, and that's how we adapt easier to the market. In South Africa and in all the sub continental Africa we have a distributor: DRGT , and we are really working hand in hand to help operators that develop their casino floors to make taylor-made products for them."

"South Africa has its own certification, but it is applicable to other neighbouring countries, like Namibia, Botswana, Lesotho. For the rest of the African countries, it is still not regulated, but in all those countries, you need to have "bullet-proof" products to be able to keep them going. When we started, we went to the non-regulated markets, because it is easier to enter but you struggle with a lot of things you are not used to. And now we have decided to go and do it properly."

The next shows for the firm are: Sofia, Bulgaria, in order to understand what is happening in that side of Europe, also G2E Las Vegas and then ICE London, where they promise to bring new exciting things and new approaches.