GLI's Karen Sierra-Hughes to Lead Latin America Gaming Discussions at SBC Summit 2026

Shaping the Future at the SBC Leaders Roundtable

On Monday, September 28 at 4:00 PM, Karen Sierra-Hughes will host an exclusive SBC Leaders Roundtable. This session is designed to bring together top industry executives to discuss the numerous opportunities, operational challenges, and emerging trends that are currently shaping the rapidly evolving gaming landscape across Latin America.

As the region experiences significant growth and transformation, these discussions will provide vital insights for stakeholders looking to navigate complex market dynamics and establish a strong foothold in the continent.

LatAm Leaders: Strategy, Scale and Survival

In addition to the roundtable, Sierra-Hughes will moderate a highly anticipated panel titled "LatAm Leaders: Strategy, Scale and Survival." The panel boasts a lineup of prominent industry figures, featuring:

• Julio Cesar Tamayo, CEO of WPlay
• Zeno Ossko, CEO of BetWarrior
• Anton Rublievskyi, CEO & Partner at GROWE
• Juana Bischoff, Head of LATAM at ODDIN.gg
• Andre Machado, Chief Commercial Officer at Clever Advertising

Together, these industry leaders will explore where sustainable growth truly exists across Latin America. The conversation will delve into how evolving regulations are actively influencing investment decisions and identify which business strategies are most effective for creating long-term value in an increasingly competitive environment.

Attendees of the SBC Summit Lisbon are highly encouraged to join these essential discussions that will help shape the future of gaming in the region. Furthermore, participants can connect with the Gaming Laboratories International (GLI) team by visiting Stand #B238 during the event.