Golden Race presented its brand-new live games at ICE Africa

What are you presenting in this inaugural edition of ICE Africa?

At ICE Africa this year we have presented our brand-new live games: ‘Mega 6’, ‘Mega 7’, ‘Keno Live’, ‘Keno Deluxe Live’ and our amazing ‘Spin 2 Wheels’, which is the first 2 wheels live draw in the industry. This last game offers more than 700 betting opportunities and unique combined markets like Multipliers and Double Chance.

What feedback did you receive from the visitors?

Visitors enjoyed the first time at Expo in Africa with so many exhibitors from all sectors of the gaming industry. The general opinion of the visitors was that the ICE Africa will be the expo to be in Africa.

How do you see this first edition of ICE Africa?

We had many fruitful conversations with our African partners. In short, it was a great show especially the first day was very busy, we meet a lot of existing clients and got some good new leads.

What do you think the ICE brand decided to have their show here?

It seems to us a wise choice and an absolute success since it allows us to meet with our African clients and partners in their home. We believe it will be the main event in Africa in the next years.

What is the presence of the company in the continent?

Africa represents an incredible continent and one of the world's most exciting opportunities for sports betting and virtual sports betting operators. Actually, Golden Race’s African customers represent more than 15 million of tickets every day and this has been our main market for years. The growing popularity of sports betting in Africa is a fact and online sportsbooks such as Golden Race’s are expanding quickly into the African market.

How can you describe the gaming sector in the region?

For us, Africa is one of the most important markets as we made a product what fits perfectly the continent’s habits and tastes. This big market is expanding fast, and showing no signs of stopping. 

In general, consumers now have an easier access to online sports betting services even in remote areas. Countries like Nigeria, Kenya and South Africa are seeing a huge expansion in sports betting and other forms of gambling. For that reason, we have upgraded our online platform in terms of design and usability and presented new live games to satisfy the needs of our customers and their players

What are the objectives towards the end of the year for the company?

Definitely to continue improving our existing products and create novelties to be presented at ICE 2019 in London.

Will you be present at other shows?

Yes, Golden Race always tries to be present anywhere where business chance exists. In November, we’ll be attending the GOL Expo Colombia in Cartagena de Indias, the World Lottery Summit in Buenos Aires and SiGMA in Malta. And, of course, we are getting ready for the ICE show in London in February.