ICE and iGB Affiliate smash all records ahead of next chapter opening in Barcelona
2 minutos de lectura
(Barcelona).- The international gaming industry turned out in huge numbers to mark the last editions of ICE and iGB Affiliate to be held in London with a record 52,345 gaming professionals attending both shows.
New records were set across the board ahead of the January 2025 relocation to Barcelona. The ICE unique attendance of 45,050 represented a 12% year-on-year increase with iGB Affiliate registering a total of 7,295 unique visitors, an uplift of 27% on the previous highest which was set at the 2023 show.
Visitation figures, which measure the number of person days gaming industry professionals spent at ExCeL London topped 100,000 for the first time in the exhibition’s near nine decade history.
The international appeal of ICE and iGB Affiliate was very much in evidence with representatives travelling to London from 164 nations stretching from the United States to Uruguay, Brazil to Botswana and Spain to Singapore.
Excluding host country the United Kingdom the nations registering a four figure attendance comprised: Malta (3,364 visitors), United States (1,913), Bulgaria (1,659), Cyprus (1,658), Spain (1,483), Germany (1,235) and Brazil (1,134).
Stuart Hunter, Managing Director, Clarion Gaming said: “February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events. ICE and iGB Affiliate occupied every square millimetre of exhibition and meeting space available at ExCeL London and I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future
“Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”
He added: “Each year we commission an extensive and independent programme of research conducted amongst both exhibitors and visitors. That process is currently underway and it needs to run its course for me to share the findings. What I can say is that the headline figures are hugely encouraging. The response rates are unprecedented which shows a community of customers that’s really engaged with the brand.
“In terms of the satisfaction rating ICE is enjoying an approval score of 95 (out of 100) compared to the average for all UK-based business-to-business events of around 50. Whilst that’s really satisfying we are very aware that the bar has been set for Barcelona 2025. The entire team is confident that we can maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with ICE and iGB Affiliate.”
Portfolio Director Naomi Barton, who led the team responsible for delivering iGB Affiliate described the response to the show as being ‘phenomenal’. She confirmed: “The 2024 edition of iGB Affiliate re-wrote the record books with more attendees than at any time in the event’s history. The 7,295 unique visitors was 27% up on 2023 and represented the fourth consecutive year of double digit growth.
“All of the key performance indicators that we apply came out in positive territory with the number of exhibitors and sponsors totalling 250 (+11% year-on-year) occupying a total of 13,647 sqm of space (+16% year-on-year). We are recording best ever satisfaction ratings and the volume of re-bookings for iGB Affiliate in Barcelona is off the scale.
“I don't believe an iGB event has ever been in such a healthy position as we all look forward to an even brighter future for our market-leading event brands.”
Categoría:Events
País: Spain
Región: EMEA
Event
SBC Summit Lisboa 2024
24 de September 2024
SBC Summit Lisbon 2024: Uplatform's standout presence sowing the seeds of Tomorrow
(Cyprus).- Uplatform, a leading iGaming platform provider, made a memorable impact at the SBC Summit 2024 in Lisbon, Portugal, from September 24-26. Embracing their U_Grow theme, Uplatform showcased a wide range of tailored solutions aimed at helping iGaming businesses thrive in the ever-competitive marketplace.
Monday 07 Oct 2024 / 12:00
Tap Games Successful presentation of Onlyplay gaming innovations at SBC Summit in Lisbon
(Lisbon, SoloAzar Exclusive).- Christina Muratkina, CEO Onlyplay, granted an interview to SoloAzar, in which she shared impressions about the firm at recent SBC Summit. She is also optimistic about new opportunities for Onlyplay in Europe, due to the evolution of the regulatory framework, contributing to a safer and more attractive environment for players and operators alike.
Friday 04 Oct 2024 / 12:00
New partnerships and successful WorldMatch presentation at SBC Summit Lisbon 2024
(Lisbon, Exclusive SoloAzar).- In a recent interview with Gabriele De Lorenzi, director of WorldMatch, during the SBC Summit Lisbon, held from 24-26 September, he discussed key issues about the company's participation in the event and the relevance of the Portuguese market for the future of the gaming industry.
Friday 04 Oct 2024 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.