IGT presented its novelties for the region in the latest edition of FADJA
⏱ 4 min read
(Colombia, SoloAzar Exclusive).- Jessica Luna, Senior Sales Director of IGT for the Caribbean region, Central America, Peru, Colombia and Chile, was interviewed by SoloAzar during the realization of the twentieth edition of FADJA, in Colombia. She also spoke about the mega- event that the Company held in Cusco, Peru.
"This new edition began with total enthusiasm. We presented a product that is currently a success: our CrystalCurve cabinet has an emblematic game called Wild Fury, which is the flagship game, often followed by customers and very well-received by the players. We are very happy with the results. The CrystalCurve gaming machine began to penetrate the market in the United States and we had almost one thousand machines installed in these first months after its launch. The launch of the CrystalCurve in Latin America it is going very well, with very important averages. We are thrilled to bring this this powerful product to the Colombian market, which is always eager for new technologies and new releases," said Luna.
"Additionally, we bring a progressive called Money Strike, which is a mystery-driven progressive that complements our traditional offering of the Ascent platform for the AXXIS 23/23 and CrystalDual cabinets. Money Strike is an extra novelty that our operators and customers can use to have a greater appeal, or give a differential point to the products that have already been installed. CrystalDual and Axxis 23/23 are widely recognized products in Colombia with long life-cycles on casino floors with very good results. But always the novelty is to put the right accessory that can also rebound in a new attractive offer for players," she added.
Jessica Luna clarified that the products on display are all dedicated to Latin America. "One of the elements that we have in this stage of IGT is that there is a great focus and interest in what refers to the international market. Within that market we are included as Latin America, then the voice of the client, the profile of the player, the style of play has been very well-received and analyzed by our company in recent years, to such an extent that even our game design studios have been extended to different jurisdictions to have that variety and that theme, which competitively require the markets international than outside the domestic market of the United States. I think that is one of the important elements that is solidifying and highlighting IGT in recent times."
Then, she gave her opinion on the twentieth edition of FADJA: "FADJA continues to be a traditional fair of the Colombian market with an increasing arrival of international visitors, which is a very good sign that the coverage is expanding of the fair. There is a great variety of suppliers, much wider than last year's offer.
She also gave a positive view on the Colombian market: "The Colombian market continues in an important line of maturity, increasingly interested in the development of technologies, in implementing new models, not only of machinery, but also of business, and implementing a better offer for your players. This is a very good indicator because the Colombian operator is a responsible, legal operator that complies 100% with the regulations and requirements of both the regulator and the legal framework of Colombia, which makes it become a company like any other, immersed in the entertainment industry. Atthis point, I think that, over the years, Colombia has matured in that aspect and with great pleasure we see every year that they are improving the facilities, the implementations, the theme of the online system, the change of games, the competition between rooms -- each one with its marketing promotions. They are establishing the players' clubs as a result of the arrival of the system, so I believe that all this is a very positive evolution that will result in a much more mature market than it already is".
Luna commented about online regulation in Colombia. "Colombia has always been a step ahead in Latin America. I think there is great interest and a great willingness on the part of the regulators to formalize the different business segments that occur in this industry. I believe that the online issue also occurs in an international context, in absolutely regulated countries. I understand that part of the initiative also seeks to reach a large number of betting providers, and also a young audience, with the coming of the World Cup. I think it has been very well- received in Colombia because to date, nine registered companies have already participated in this novel regulation.
Finally, Luna spoke about the mega-event of IGT in the ancient city of Cusco, in Peru, which took place from April 24 to 27 in the Sacred Valley. "Peru is a mature market, with a long playing tradition, and was the country chosen as the venue for this first event in the Sacred Valley of the Urubamba. There were guests from all over the region, with a product gallery, which demonstrated a very important sample of products."
The event was part of a four-day program, within the framework of a new cycle called IGT Experiences. It was chaired by IGT CEO, Marco Sala, accompanied by IGT CEO, International, Walter Bugno.
"It is not just a showroom or fair; this is an experiential event in which we obviously have the star of the event that the products are, but it is circumscribed within a series of personal experiences that we believe will be very commented on in the next times," added Luna.
Categoría:Events
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País: Colombia
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