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Events

´I’m excited that we have the possibility to work in the Latam market´: Gregory Penkov, SOFTSWISS

Friday 24 de June 2022 / 08:26

2 minutos de lectura

(Lima, SoloAzar Exclusive).- Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, granted an interview to SoloAzar at the recent Peru Gaming Show. “I enjoy the atmosphere and the communication of the Latam countries,” said Penkov, who visited the expo for the first time.

´I’m excited that we have the possibility to work in the Latam market´: Gregory Penkov, SOFTSWISS

What has the participation of the company consisted of?


For SOFTSWISS, it is a great possibility to make our first steps in the dynamic Latin American market, so I visited Latam for the first time last December when I went to the Brazilian iGaming Summit 2021. After that, I understood that we were ready to enter this market, but we needed to take several steps. First, we needed to hire a local manager who speaks Spanish and Portuguese and knows the market well, so we did it! Another significant part of our work is to participate in local events and share information about our brand and solutions to make it well-known in this region as well. We have already attended four events recently but Johnatan, our local representative, made these steps alone. We also visited Argentina and Chile. We know Peru Gaming Show is a big event, so last month, we decided to have a stand here to check what’s going on around to understand how people meet our brand. We will also participate in the next Brazilian iGaming Show and visit future events for the iGaming industry in Latam to expand our brand presence in the market.


What is your opinion and expectation with regard to the future online gaming regulation in Peru?


As I know, local operators now use the Curacao licence, and we have this licence for all our products. It is our advantage! We don’t have a problem with local operators because we have that licence. Still, if the Peruvian government decides to bring a separate licence with some restrictions and special certifications, we will require to receive that certification to work in the country. So we have time to prepare our documents, our technologies, etc. For example, we will meet with the Argentinian regulator next week to understand their requirements because we will apply for the Argentina certificate.

Categoría:Events

Tags: Sin tags

País: Peru

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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