Lisbon, a vibrant city that fuses culture and technology, was the perfect setting for the first edition of the SBC Summit. ‘The atmosphere was full of excitement and new possibilities,’ reflects Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, on her experience at the event, which brought together the most influential leaders in the iGaming industry. 

Galaxsys, known for its innovative gaming portfolio, used this platform to establish new connections with operators and aggregators, while strengthening communication with its existing partners. Focusing on feedback and adaptation to different markets, the Galaxsys team not only showcased its offering, but also discussed expansion strategies, underlining the relevance of collaboration in the growth of the industry. 

How was your experience as an exhibitor at the first edition of the SBC Summit in Lisbon?

The SBC Summit in Lisbon was successful for Galaxsys team! Since it was the first Summit in Portugal, the atmosphere was filled with excitement and new possibilities. Being surrounded by the biggest names in iGaming presented a valuable opportunity to showcase our 30+ games to new operators and aggregators. We got a ton of great feedback and had some very productive conversations. It was so rewarding to meet new partners and catch up with some of our current partners. 

Our main strategy has always been to maintain open communication with our partners and gather their feedback whenever we enter a new market or explore a new game category. This time, at SBC, we addressed both topics in our discussions—following our receipt of the UKGC license, we met with partners focused on that region to gather their insights on our portfolio and tools, as well as to invite suggestions for product improvements to align with market standards.

On the other hand, Brazil has become a hot topic among operators, platforms, and providers. We’ve planned our initiatives to ensure compliance with the new regulations in that region. Additionally, as we expand into slots, we presented our roadmap and received varied but positive feedback from different regions. We will implement market-specific customizations to ensure our product is adaptable everywhere.

As I always say, communication is key—it resolves questions and opens up new opportunities. Exhibitions are the perfect place to meet our favorite people and discuss these important topics in person.

What were your expectations before the event, and how have they been met?

Before the event, we hoped to meet new potential partners and strengthen our ties with our existing network. Speaking on behalf of the Sales and Partnership Management teams, we’re extremely pleased with how smoothly everything went. The stand was quite busy during the expo days, and we successfully met our initial goals, which is always a challenge at such big events. Before the end of the year, we’ll be announcing some major partnership names, and I can confidently say that these meetings have established a solid foundation for new, mutually beneficial collaborations.

How do you see the growth of the gaming market in Portugal and Europe compared to other regions?

Europe, particularly Portugal, is a dynamic market with growing potential. The industry's future is all about making sure things are fair and safe for players. We see Europe as a strategic area for our expansion, especially as local regulations continue to evolve to support a responsible and competitive market environment.

We greatly appreciate how well-regulated European countries are. Like I said, just before the SBC Summit, we announced that we had received our UK Licence. This licence, along with others we’ve acquired recently, provided us with a fantastic opportunity and a key talking point in discussions with potential partners. We are eager to break through in the market because it allows us to display our skills in bringing high-quality products that also comply with strict regulations.

What do you consider your most outstanding product presented at the event?

Our standout products at the event were Ninja Crash, Hamster Mania, and Dr. Shocker. These games have gained recognition for their quality, engaging gameplay, and innovative mechanics. The feedback we received confirmed that we’re heading in the right direction and are delivering high-quality experiences for a wide range of players.

Of course, what does well in one place might not do as well in another. So, at Galaxsys, we always try to come up with new games that will be a hit to suit every market and region.

How do you rate the networking opportunities during the event?

The networking opportunities at the SBC Summit were exceptional. With over 450 speakers, 25,000 attendees, and 600 industry leaders, it was an ideal environment for building relationships and discussing future trends. Meeting both existing and potential partners made the event highly productive for our team and strengthened our market position.

This year felt different in many ways, and the networking possibilities created by the expo were a significant highlight.

What do you believe will be the most important trends in the gaming industry in the near future?

I believe the most influential trends will revolve around responsible gambling, advanced player protection measures, and the integration of innovative technologies to enhance the gaming experience. 

It's essential to bring something fresh to the table and provide effective engagement and retention tools. While offering flashy games may attract players initially, it’s the ongoing engagement that keeps them coming back for more. We are actively designing new promotional and retention strategies into our games to create a lasting impact and ensure we remain top-of-mind for players.