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Events

Italy’s ADV BAN, GAZIANO (SKS365) at Amsterdam’s iGB LIVE!: ´coming back to the product is the way´

Monday 22 de July 2019 / 13:51

2 minutos de lectura

(Amsterdam).- The Amsterdam RAI is currently hosting the most prominent personalities of the gaming industry for iGB LIVE! convention – organized by Gioco News – a comparison about the current state of the art of the european market and about new future scenarios for betting and gaming sector. A special focus was dedicated yesterday to the "Italy case", after the recent official entry into force of the ban on all forms of advertising and sponsorship related to the world of betting.

Italy’s ADV BAN, GAZIANO (SKS365) at Amsterdam’s iGB LIVE!: ´coming back to the product is the way´

Francesco Gaziano, Chief Marketing Officer and Country Manager Italy of SKS365,was among the speakers about this issue: "We found ourselves in front of a very brief and synthetic legislative norm, for which the following interpretation brought about by AGCOM produced in turn, very wide scoped guide lines. Thus far, though – Gaziano added – We still remain in a phase of substantial passiveness of the market, both from Operators, affiliates and editorial groups whom are yet perusing and exploring further possible alternatives. The confusion generated by this overall approach only feeds huge uncertainty and instability, with grave repercussions on an industry that employs over 60 thousand people. At a time when the product cannot be promoted, all that remains is the product itself, to speak for itself, for this I believe thatIf you have a good product it will work by itself, and for sure word of mouth is not forbidden by the law.


The new scenario also concerns affiliates, on which Gaziano has focused in an attempt to identify a possible road to renewal: “In this context it goes without a doubt that our affiliates face an important business opportunity, as they will basically represent the only means of exposing the legal gaming offer to the public. In such a scenario – CMO added – it becomes clear that our affiliates will need to operate a transformation evermore oriented towards an informative and comparative nature, not just related to betting odds but the overall gaming offer as well as and not just limited to the products, but also addressing the customer’s consciousness in all of protection and safety tools like self exclusion, the ban on underage gaming and so forth.”


During his speech, Gaziano focused also on SKS365 commitment about the law: “We are perfectly aware that in order to maintain a joyful yet safe gaming experience, our customers still need to receive coherent informations pertinent to offers, instruments and rules. We are also perfectly aware that our communication needs to feature messages freed of all promotional elements. The overall approach is of complete compliance to the law, whereas extreme caution in our corporate and commercial communication takes the front seat.”

Categoría:Events

Tags: SKS365, iGB Live!, Clarion Gaming, Sports Betting, Sportsbook , betting software,

País: Netherlands

Event

PGS, Perú Gaming Show 2024

12 de June 2024

Emotional tribute to Manuel San Román Benavente at PGS 2024

(Lima, SoloAzar Exclusive).-During PGS 2024, a moving posthumous tribute was carried out to the engineer Manuel San Román Benavente who died at the age of 74 and was General Director of the Casino of games and slot machines of the Ministry of Foreign Trade and Tourism of the Peru.

Friday 12 Jul 2024 / 12:00

GLI Perspectives on Gambling Regulation in Latin America

(Lima, SoloAzar Exclusive).- In an exclusive interview with SoloAzar, Georges Didier of Gaming Laboratories International (GLI), offers his perspectives on the evolution of gaming regulation in Latin America and the crucial role of GLI in this dynamic landscape.

Friday 12 Jul 2024 / 12:00

Implementation of robust identity verification systems by 2024 expected

(Lima, Exclusive SoloAzar) - During the conference "Knowing your players, AI, and fradue" at the Peru Gaming Show, Samer Atassi, Vicepresident for Latam at Jumio, addressed the growing concern about online gambling security and highlighted the importance of knowing your players to prevent fraud and protect minors.

Thursday 11 Jul 2024 / 12:00

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