The Latin American sports betting and iGaming industry has experienced explosive growth, driven by rising disposable income, technological advancements, and digital adoption. The number of active sports bettors in the region surged 132% between 2019 and 2024, with Brazil alone projected to generate $1.3 billion in revenue by the end of 2025.

SBC Summit 2025: Focus on Latin America & Brazil

At the SBC Summit in Lisbon this September, the new Global Markets track will explore regional trends, with a strong focus on Latin America and Brazil on Day One. Four must-attend panels will provide deep insights for stakeholders.

1. LATAM Leaders Panel: Reinventing Local iGaming Operations

Time: 12:00 – 12:40 | Date: Sept 16
Key Focus:

Moving beyond European models to build Latin America-specific strategies

Leveraging local culture, football partnerships, and payment systems

Reclaiming market share through innovation and regional relevance

Speakers include: EstelarBet, Betwarrior, Estrelabet

2. Brazil Leaders Panel: Overcoming Licensing and Cultural Barriers

Time: 13:40 – 14:20 | Date: Sept 16
Key Focus:

Navigating Brazil’s strict licensing regime

Adapting marketing to fit Brazilian cultural preferences

Building brand trust through local partnerships and influencer engagement

Speakers include: Superbet Brazil, BetMGM Brasil, KTO Group, Pay4Fun

3. Peru Panel: Tackling the Impact of the ISC Tax

Time: 15:50 – 16:30 | Date: Sept 16
Key Focus:

Understanding the effects of the 1% Selective Consumption Tax

Addressing compliance challenges with MINCETUR

Engaging with regulators to shape future legislation

Speakers include: RETABet Group, Apuesta Total, Estelarbet, La Tinka, Oddin.gg

4. Mexico Panel: Maturity or Missed Opportunity?

Time: 16:40 – 17:20 | Date: Sept 16
Key Focus:

Mexico’s high betting volume and player engagement

Challenges due to unclear regulation

The threat of black-market growth without legal clarity

Speakers include: PlayUZU, Novibet, Betcris, Codere, Winpot.mx, AIEJA

Latin America, led by Brazil, is emerging as a powerhouse in global online gaming. With massive potential and rapidly evolving regulatory environments, operators must localize strategies and stay ahead of market-specific challenges. Day One of SBC Summit 2025 offers essential insights for anyone seeking growth in Latin America's dynamic gaming sector.

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