What motivated Endorphina to participate in this edition of the Peru Gaming Show? How would you describe your overall experience at the event?
As in previous years, the Peru Gaming Show is a trade fair with a strong focus on the local Peruvian market, where we already have a solid presence. Endorphina is integrated with most local operators, so our participation in PGS is primarily about strengthening our existing network of partners. We held many meetings with current clients and established connections with new potential partners. Compared to last year, there was noticeably more activity and a higher number of participants — new platforms and operators entered the scene, which was a pleasant surprise. Overall, our experience at the event was very positive.

What new releases did you present at the event?
Our main highlight was the new slot Fortune Capybara. The game was developed with the cultural context of the region in mind, and we expect it to resonate well with players in Peru. We also actively promoted our Rooster Fury slot, inspired by cockfighting. Both releases were in the spotlight at the exhibition.

What market insights did you gain from conversations with local operators and partners at the show? Have their expectations or needs changed compared to last year?
Peru remains quite a conservative market — we haven’t seen major shifts in operator needs. However, a significant topic of discussion was the potential change in tax policy: there’s a proposal under consideration to introduce a 1% tax on every bet. This could have a serious impact on operators’ profitability. Other than that, the market remains stable.

What major changes have you observed in the Peruvian market over the past year? How is consumer behavior, player preference, or operator demand evolving?
The casino vertical in Peru continues to grow steadily — its share increases by several percentage points annually. Operators are increasingly focused on developing their casino offerings, paying more attention to promotional tools such as tournaments, free spins, and bonuses. On our side, we offer innovative features like the sales-based bonus, which is still not widely adopted but delivers excellent results. Additionally, there’s growing interest in crash games and new providers offering more unconventional content.

How do you approach localizing your games and portfolio for the Peruvian market and Latin America more broadly? What cultural aspects are most important for building player loyalty?
We have a dedicated team focused on localization. It’s a critical factor for success in Latin America. It's important to understand that “Spanish” isn’t the same across countries — Spanish in Mexico, Argentina, and Spain can differ significantly, not just in language but in cultural context too. For instance, our Día de los Muertos slot performs very well in Mexico but doesn’t make it into the top charts in Argentina. We’re currently working on a game inspired by the popularity of capybaras and hamsters in Peru — a perfect example of adapting our products to a specific market.

What trends and challenges are most relevant for operators in LatAm right now? Where does Endorphina see opportunities in the next 12–18 months?
The key trend is the shift in focus from sports betting to casino gaming. Latin America has traditionally been a football-driven region, but we’re seeing more players turning to casino games. This shift requires operators to rethink their platforms and offerings. For Endorphina, this represents a huge opportunity — we’re already among the top 5 providers in the region and aiming for the top 3. The main thing is to continue developing localised releases that truly connect with players, rather than simply replicating the success of European slots.

What topics discussed at the conference do you consider critical for Latin America in 2025?
Regulation remains the key issue, as it has been for several years. It’s especially relevant in countries where the process is still incomplete, such as Chile and Mexico. Another hot topic is the use of AI. Many operators are already exploring AI-powered tools for bonus optimization and personalized offers. It’s a widely discussed subject in the industry, although its actual effectiveness is still under review.

What role do you believe international providers like Endorphina play in the development of Peru’s gaming sector? Is your contribution limited to content, or do you see a broader impact?
We’re not just content suppliers. Our mission is to help operators grow by offering innovative tools that enhance player engagement. This includes unique game mechanics, creative approaches to localization, and campaign support. Additionally, international providers help raise the industry’s standards by shaping player expectations. We see our role as catalysts for the broader development of the gaming ecosystem in the region.

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