The huge community of global industry professionals expected at ICE, ICE VOX and iGB Affiliate are projected to participate in a collective total of 1 million meetings and business connections during their time in London.

The insight which provides context to the scale and importance of next week’s global gaming events is based on data generated by the ICE and iGB Affiliate event apps which serve as a digital maitre d for securing appointments and is supported by research conducted with attendees to the 2023 editions of ICE and iGB Affiliate.

Explaining the calculation, Stuart Hunter Managing Director at Clarion Gaming said: “The 7,000+ delegates already using our events apps are arranging an average of 20 meetings/user. By applying that number to various scenarios we can see that 40,000 attendees will  generate 800,000 meetings and 45,000 would deliver 900,000 engagements. If the combined attendance at the last editions of ICE and iGB Affiliate to be held in London reaches 50,000 we will then hit the magic million figure. 

“I must stress that the calculation does not take into account the numerous impromptu meetings which always occur on and off the show floors. The figures, which chime with our post 2023 show research which showed that visitors met on average 15 contacts whilst attending the show(s) clearly demonstrate the pivotal role played by next week’s events and provide an indication of how vital they are in helping to power the international gaming economy and shape the future of the industry.”

He continued: “The creative that we have been running in support of ICE 2024 is MORE - a theme which relates to both quality and quantity. The ability to deliver attendees with MORE and better business connections is a central reason why so many industry professionals want to be part of the ICE and iGB Affiliate experience.”

The ability to connect with the global market has been facilitated by the development of high profile show features including the Esports Arena, the Consumer Protection Zone, The High Street Hub, the Growth Markets Zone, iGB INTRODUCING, iGB ASCEND, the IGB Affiliate Awards and Fast Forward - a focal point for the gaming industry to discover, discuss and shape the future. In addition Clarion Gaming is staging the EVOLVE by Fire & ICE Opening Party taking place on Tuesday 6 February at Magazine London. The ticketed event is the only official party of the last edition of ICE to be held in London prior to its relocation to Barcelona in 2025. For ticket information:  https://www.fireandiceparty.com/

To register for iGB Affiliate, 6-9 February, ExCeL London: https://london.igbaffiliate.com

To register for ICE 2024, 6-8 February, ExCeL London: https://www.icegaming.com

ICE VOX takes place 5-8 February, ExCeL London: https://www.icegaming.com/ice-vox