Noticias de ultima
  • 12.00 The president of the Senate excluded the bill authorising casinos and gambling from the legislative agenda
  • 12.00 Everything you need to know about Cryptocurrencies in the online gambling industry
  • 12.00 ‘The State of Brazilian Gaming Regulation’ by Regis Dudena during the Gaming in Spain Conference 2025
  • 12.00 The Evolving Football Fan: Redefining the Future of the Game by Sportradar
  • 12.00 Navigating Gambling Laws in France: A Compliance Guide for Market Entry Prepared by Altenar
  • 12.00 Thailand: The Government withdraws casino legalization bill amid public concerns
  • 12.00 Pauline Hot is appointed Director General of ANJ
  • 12.00 WA.Fantasy: Competitive Advantage in Player Prop Bets by WA.Technology
  • 12.00 Detroit Casinos Generate $101M in June 2025 Despite Yearly Decline
  • 12.00 Amusnet reinforce Long-Term Commitment to Responsible Business in Bulgaria, Supporting BBLF Annual Meeting with Diplomatic Corps
Events

NHL herald ICE North America as the place to develop sports sponsorship’s evolution

Monday 06 de May 2019 / 13:53

2 minutos de lectura

(London).- Following the signing of the first commercial partnerships between sports bodies and gambling brands, both sectors are primed to build on the potential of sports sponsorship – a topic which is of keen interest to Keith Wachtel, Chief Business Officer and Executive Vice President, NHL.

NHL herald ICE North America as the place to develop sports sponsorship’s evolution

Speaking ahead of the first edition of ICE VOX North America (May 14-15, Boston, MA, USA) where he will be appearing on a distinguished panel alongside other key names from the worlds of sport and betting, he said: “The NHL has added three major sponsors in the shape of William Hill, FanDuel and MGM Resorts since the repeal of PASPA, and continues to drive its aim of providing an innovative and sustainable betting landscape going forward.

"While it’s too early to determine fan betting behavior, since the launch of the Vegas Golden Knights in 2017-18, the handle on the sport of hockey is up over 100 per cent, which is a good indication of more opportunities to come. The NHL has taken a progressive approach to sports betting, working directly with the industry and focusing on commercialization and innovative opportunities for fan engagement. We’re focused on being at the forefront of innovation and developing technology – including our puck and player tracking product - which provide more data and tremendous insights to the game.”

He added: “State-by-state legislation, data requirements and opportunities for broader fan engagement will be the main talking points in Boston in my opinion. It’s been almost a year since the Supreme Court overturned PASPA and we’ve seen the sports betting landscape change and evolve at a rapid pace. Bringing together experts from every facet of the sports gaming industry in a vibrant setting like Boston provides an ideal opportunity to network, share learnings from the past year and strategize for the future.

“With our practical approach to sports betting and being the only professional sports league of the big four with a team in Las Vegas, we welcome professional opportunities to connect directly with industry leaders and participate in thought leadership in this rapidly changing environment. In relation to US gaming industry partnerships, we will continue to see new trends emerge and, while gaming operators will try to seek building market share, I believe the focus will shift to technology and the digital experience on operators platforms.”

Wachtel will be discussing what a successful sports sponsorship partnership could look like. He will be joined on the panel by: Randall Boe, Commissioner, Arena Football League and Executive Vice President & General Counsel, Monumental Sports & Entertainment; Adam Davis, Chief Revenue Officer, Harris Blitzer Sports & Entertainment; Jim Frevola, SVP & Chief Sales Officer, Vegas Golden Knights; and, Laila Mintas, Chairwoman of the Strategic Advisory Board, Bet.Works.

To download the full ICE VOX North America conference agenda and register for the disruptive learning and networking opportunity featuring the region’s MVPs from across Sports Betting, iGaming, Esports, iLottery and Affiliate Marketing, visit: icenorthamerica.com/learning

Categoría:Events

Tags: ICE, ICE North America, Clarion Gaming, NHL,

País: United Kingdom

Event

Peru Gaming Show 2025

18 de June 2025

Belatra Ignited Peru’s iGaming Scene at PGS 2025 with Local-Inspired Slots and Strategic Expansion Plans

(Lima, SoloAzar Exclusive).- At Peru Gaming Show 2025, Kateryna Goi, CMO of Belatra, revealed the brand's vibrant debut in Latin America’s thriving iGaming market. From immersive Andean-themed slots and a buzzing demo booth to strategic partnerships and ambitious growth goals, Belatra made waves in Lima. Their presence was more than promotional—it marked the beginning of a deeper cultural and commercial integration with Peru’s passionate player base.

Wednesday 09 Jul 2025 / 12:00

MINCETUR Highlights Strong Performance of Regulated Gaming in Peru with Over 20,000 Procedures Managed

(Lima, SoloAzar Exclusive).- In the annual report from the General Directorate of Casino Games and Slot Machines, Director General Yuri Guerra Padilla emphasized the collaborative efforts between the government and private sector to strengthen Peru’s gaming industry. With record figures, administrative progress, and an educational approach, the regulator reaffirms its commitment to legality and modernization.

Tuesday 08 Jul 2025 / 12:00

Enrique Jütten Highlights Innovative Technology's Success at Peru Gaming Show 2025

(Lima, SoloAzar Exclusive).- Enrique Jütten, VP of Sales & Business Development GAV at Innovative Technology, shares insights from the latest edition of the Peru Gaming Show, emphasizing the importance of the Latin American market and the positive response to their tech solutions.

Tuesday 08 Jul 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST