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Events

NHL herald ICE North America as the place to develop sports sponsorship’s evolution

Monday 06 de May 2019 / 13:53

2 minutos de lectura

(London).- Following the signing of the first commercial partnerships between sports bodies and gambling brands, both sectors are primed to build on the potential of sports sponsorship – a topic which is of keen interest to Keith Wachtel, Chief Business Officer and Executive Vice President, NHL.

NHL herald ICE North America as the place to develop sports sponsorship’s evolution

Speaking ahead of the first edition of ICE VOX North America (May 14-15, Boston, MA, USA) where he will be appearing on a distinguished panel alongside other key names from the worlds of sport and betting, he said: “The NHL has added three major sponsors in the shape of William Hill, FanDuel and MGM Resorts since the repeal of PASPA, and continues to drive its aim of providing an innovative and sustainable betting landscape going forward.

"While it’s too early to determine fan betting behavior, since the launch of the Vegas Golden Knights in 2017-18, the handle on the sport of hockey is up over 100 per cent, which is a good indication of more opportunities to come. The NHL has taken a progressive approach to sports betting, working directly with the industry and focusing on commercialization and innovative opportunities for fan engagement. We’re focused on being at the forefront of innovation and developing technology – including our puck and player tracking product - which provide more data and tremendous insights to the game.”

He added: “State-by-state legislation, data requirements and opportunities for broader fan engagement will be the main talking points in Boston in my opinion. It’s been almost a year since the Supreme Court overturned PASPA and we’ve seen the sports betting landscape change and evolve at a rapid pace. Bringing together experts from every facet of the sports gaming industry in a vibrant setting like Boston provides an ideal opportunity to network, share learnings from the past year and strategize for the future.

“With our practical approach to sports betting and being the only professional sports league of the big four with a team in Las Vegas, we welcome professional opportunities to connect directly with industry leaders and participate in thought leadership in this rapidly changing environment. In relation to US gaming industry partnerships, we will continue to see new trends emerge and, while gaming operators will try to seek building market share, I believe the focus will shift to technology and the digital experience on operators platforms.”

Wachtel will be discussing what a successful sports sponsorship partnership could look like. He will be joined on the panel by: Randall Boe, Commissioner, Arena Football League and Executive Vice President & General Counsel, Monumental Sports & Entertainment; Adam Davis, Chief Revenue Officer, Harris Blitzer Sports & Entertainment; Jim Frevola, SVP & Chief Sales Officer, Vegas Golden Knights; and, Laila Mintas, Chairwoman of the Strategic Advisory Board, Bet.Works.

To download the full ICE VOX North America conference agenda and register for the disruptive learning and networking opportunity featuring the region’s MVPs from across Sports Betting, iGaming, Esports, iLottery and Affiliate Marketing, visit: icenorthamerica.com/learning

Categoría:Events

Tags: ICE, ICE North America, Clarion Gaming, NHL,

País: United Kingdom

Event

GAT Expo CDMX 2025

28 de August 2025

GAT Expo Mexico 2025 closes with an international agreement and the creation of FIJA Federation

(Mexico City, SoloAzar Exclusive).- GAT Expo Mexico 2025 concluded with a historic announcement: the creation of the International Federation of Games of Chance (FIJA), a new organization where Latin American industry associations and guilds will join forces to collaborate. Furthermore, the event organizers and key Latin American regulators agreed to hold their annual summit within GAT Events. Two milestones that mark a new chapter of regional cooperation in the gaming industry.

Friday 29 Aug 2025 / 12:00

A Latin American Gaming Network is born: GAT Expo CDMX seals historic alliance between associations

(Mexico City, SoloAzar Exclusive).- As part of GAT Expo CDMX 2025, a groundbreaking agreement was reached among LATAM gaming associations, announcing the creation of a new platform where they can share information and build common visions for the industry.

Thursday 28 Aug 2025 / 12:00

GAT Expo CDMX 2025 marks a milestone: strategic alliances, innovation, and regional vision for the future of gaming in Latam

(Mexico City, SoloAzar Exclusive).- With more than 390 attendees, an impeccable production and a top level agenda, GAT Expo CDMX 2025 got off to a strong start at Expo Santa Fe. The first day not only brought memorable conferences and key debates on the future of gaming in Mexico, but also an announcement that could transform the regional regulatory panorama: a collaboration agreement between GAT and the Iberoamerican Board of Regulators. And it is just the beginning.

Thursday 28 Aug 2025 / 12:00

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