Novomatic Gaming Spain performance in ICE 2025

“We are more than happy with the outcome of this first show in Barcelona, mainly due to the great attendance of our customers, distributors and other interest groups. The event gave us the opportunity to expand our influence not only nationally but also at an international level,” Teuchmann said.

Novomatic Spain innovations at ICE

The NOVOMATIC Group showcased a huge variety of new solutions for the international casino segment which captured the attention of many visitors. One eye catcher was the magnificent DIAMOND X™ 1.55J QUATTRO cabinet including monumental signs and top tier technology, which set a new standard for premium gaming entertainment.

Several new exciting Linked Progressives and Multiple Feature Games were presented on these cabinet and standout highlights were XTENSION LINK™ Evolution as well as the RISING TREASURES™ Jackpot.

“The response of our customers was more than positive. From our wide catalogue of products for the Spanish AWP market, we presented bar products like Impera Cash Fusion, and for the arcade segment, XTENSION LINK Volume 2, which is available in the BLACK EDITION II 1.49J cabinet. In addition, and for the very first time, we included products from BALLY WULFF at our booth as NOVOMATIC Spain now acts as general distributor for this German brand on the Spanish market,” he added.

Trends for the games of chance industry in 2025

“Some of the trends shown at the NOVOMATIC booth at ICE Barcelona were the so-called Multiple Feature Games with respect to content. Regarding hardware, we see more and more premium cabinets with curved or extra-large screens. NOVOMATIC is well represented in this segment, especially with its V.I.P. X Galaxy™ 2.65, which was awarded the most innovative product of the year by the European Casino Awards.”

He then added: “Another trend is about the continuous improvement of the management processes of gaming venue operators by integrating cutting-edge technology into their facilities. The flexible NOVOVISION™ casino management solution by NOVOMATIC is one example in this sense.”


 

Impact of ICE Barcelona for the LATAM region

“Our NOVOMATIC colleagues from the LATAM region were more than satisfied with ICE as many of their customers found their way to Spain. It is easier to travel to Barcelona from South-America compared to London and this is a big advantage also for future editions of ICE,” Teuchmann said.

Novomatic Spain and a complex games of chance market

When asked about details of Novomatic presence in Spain, Teuchmann said: “The regulatory environment in Spain is very complex with 17 autonomous regions. In order to sell one model to the whole market, we have to go through a strict process of various homologations, which causes us much effort with respect to product development but also regarding administrative work. It took us a while to understand the idiosyncrasy of the Spanish gaming sector but we were able to establish relationships with the different regional gaming boards mainly through our active participation in the manufacturers’ association. A constant dialogue with the regulator is very important to guarantee a high degree of transparency and the adaptation of current gaming regulations to new technological advances.”

Novomatic Spain in Expo Congreso Andaluz

“After the Summer, NOVOMATIC Spain will participate in the Expo Congreso Andaluz, in Torremolinos (Malaga), which is an important event for us due to our strong presence in the South of Spain,” he concluded.