“Our experience as an exhibitor at the inaugural edition of ICE in Barcelona has been exceptionally valuable": Martin Ivanov, CT Interactive

“Our experience as an exhibitor at the inaugural edition of ICE in Barcelona has been exceptionally valuable, said Martin Ivanov.”The event offered outstanding networking opportunities and served as an ideal platform for connecting with industry professionals, discovering emerging trends, and presenting our latest content. The attendees' remarkable engagement created an ideal environment for fostering meaningful relationships and advancing our existing partnerships. Overall, it was an incredibly productive and enriching experience."

CT Interactive latest innovations at ICE Barcelona

"We unveiled our latest slot gaming content, featuring innovative game mechanics and introducing a brand-new 'Buy Bonus' product line. Visitors also explored the Gameworkz platform, which empowers operators to swiftly launch social casinos with access to over 300 games and 250 payment solutions. These innovations attracted strong interest from operators seeking fresh game mechanics and social casino solutions.

“Entering new markets”, workshop sponsored by CT Interactive

“Through sessions, networking events, and training courses, we gained fresh insights to drive our performance forward. This year, CT Interactive proudly sponsored the workshop 'Entering New Markets.' Rossi McKee’s panel offered invaluable expertise on market evolution and strategies for navigating regulatory changes,” Ivanov said.

The workshop also addressed critical challenges and opportunities in expanding into new iGaming markets, with compelling discussions on topics such as liberalization in Finland and Norway, building a gaming environment in the UAE, and success strategies for the African gaming industry. 

“It was an exceptional opportunity to deepen our understanding of industry growth and emerging trends”, he added.

Trends for the games of chance industry: Focus on enhanced player experiences

“We believe that the future of the gaming industry will be defined by a focus on enhanced player experiences through innovative interfaces and inclusive features. We foresee new jackpot and bonus systems as key drivers of excitement. Our goal is to create a dynamic and rewarding experience that resonates with a diverse audience on a deeper level," he said.

Peru and Brazil, two key markets in Latam

When asked about the impact in Latam, Ivanov answered the following: “For CT Interactive, Peru remains a key market where we continue to strengthen our presence, while Brazil’s rapidly evolving regulatory landscape has made it a central focus for our expansion efforts. The event provided valuable opportunities to engage with operators and partners, fostering collaborations that align with our strategic goals in the region”.

CT Interactive in the Spanish gambling market

Then, Ivanov explains how the firm manages to comply with regulations and offer a top-level player experience in Spain: “The Spanish market presents challenges due to its dual-layered regulatory framework, with varying regional standards in areas like marketing and responsible gambling. To navigate this, we've developed a centralized compliance framework that ensures alignment with both national and regional regulations. We also adapt our offerings to meet local preferences, including promotional strategies and responsible gambling tools. By balancing regulatory compliance with customer-centric innovation, we deliver a high-quality experience and reinforce trust with regulators, partners, and customers.”

Games of chance trade shows for 2025

“In 2025, our team will be attending a number of key events, including SBC Summit Rio, SAGSE LATAM 2025, GAT EXPO Cartagena, Dracula Gaming Events, SBC Summit Americas, G&M Events Peru 2025, iGB L!VE London 2025, SBC Summit 2025, G2E 2025, BEGE&EEGS, and SiGMA Central Europe. These events present excellent opportunities for networking, sharing insights, and forging new business partnerships within the iGaming industry,” he concluded.