ProntoPaga successfully concluded its participation in SBC Summit Americas 2025 at the Broward County Convention Center in Lauderdale, Florida, which featured 400 exhibitors and brought together more than 7,000 gaming industry professionals from across the Americas. On the occasion, the company highlighted its intelligent routing technology tailored to each country, within its robust ecosystem of solutions and payment distributions, with an active presence in markets such as Peru, Ecuador, Chile, and, especially, Brazil.

A solid and comprehensive ecosystem of solutions
With the clear vision of becoming the trusted local partner of its operators, ProntoPaga presented its complete portfolio of financial solutions during the event. Within this portfolio, its new product for the Brazilian market stands out: SMARTPIX. A solution with intelligent routing that efficiently distributes transactions directly from the operators' bank accounts, without touching their money,
mainly ensuring that the merchants' balances are always in their own bank accounts. This technology, in addition to reducing latency and ensuring availability, reduces the financial risk they faced by exposing their balance sheets to entities that are less regulated than Brazilian banks. The advancement in this area will allow the company to process more than 60 million monthly transactions with this product alone in Brazil by December 2025.

The technology company also presented updates to two key tools in its ecosystem of solutions that have had a significant and positive impact on merchants. These are the Dashboard, an intuitive, real-time interface for the comprehensive management of financial operations, and PAY4U, a payment and compensation management system designed to meet local demands.

"With these solutions, ProntoPaga not only responds to the immediate needs of operators but also anticipates market challenges, such as regulatory compliance, traceability, operational availability, and secure financial control. In other words, we are no longer just a payment gateway, but a local partner with regional experience and high global standards," said Elisa Jordán, the company's commercial manager. 

ProntoPaga Brings Its Vision to the Heart of the Regional Debate
Through two of its spokespersons, ProntoPaga played a leading role in the event's strategic discussions, placing itself at the heart of the regional debate.

Evans Concha, the company's co-founder and CTO, participated in the panel: "Tech Leaders: Navigating Regulatory Challenges in Compliance, Tech and Payments," where he addressed the challenge of developing solutions in a fragmented regulatory environment. "At ProntoPaga, we understand that leading in technology is not only about developing solutions, but also anticipating the challenges posed by each market. In this way, we innovate with a global vision and local commitment, because the future of the sector is built on bold decisions," Concha noted.

Likewise, Micha Calmet, the company's Country Manager in Peru, contributed his perspective on the panel: "Peru's Evolving Betting Market – The Impact of Licensing," highlighting the entry into force of the new licensing scheme that has revolutionized the betting sector in the country. "When the environment changes, companies must be ready to respond with agility and purpose. We take the lead in dynamic contexts like Peru, committed to responsible and sustainable growth that benefits the industry," the spokesperson said.

Following the conclusion of the SBC Summit Americas 2025, ProntoPaga consolidated its market maturity as a relevant player in the debate, delivering innovative solutions that define the future of transactions in Latin America. To continue strengthening its presence in the region, the company will once again participate in the Peru Gaming Show on June 18 and 19, the most important gambling event in the Andean country.

An expansion that continues: Operations in the trans-Andean market
Now its sights are also focused on the Argentine market, where it will launch its suite of solutions in the middle of the third quarter of 2025, with a complete checkout that will include all local payment methods: immediate bank transfers, interoperable QR codes, and acceptance of credit, debit, and prepaid cards, designed to serve high-demand sectors such as the gambling industry and offering highly competitive pricing.