• iGB L!VE targets 5th consecutive year of growth

Expanding on the decision to relocate the world’s fastest growing gaming event from the RAI Amsterdam to ExCeL London, Global Portfolio Director Naomi Barton said: “ With an industry that’s growing at an exponential rate we have to scale ahead of the market if we are going to deliver on our pledge to serve the needs of the industry, and enable the entire ecosystem of gaming to connect, innovate and celebrate together.

”Something we have observed from conversations with our customers is that buying cycles are becoming faster and more complex. Our insight tells us that it’s not just the decision makers that play a critical role, we need to have all the people who implement change present as early as possible in the conversations to get products to market quickly and efficiently, so organisations can in turn respond to the needs of their customers and players. So this move signifies a real turning point for the event as we move to London.”

Underlining the central importance of London as host city she continued: “London is the birthplace of and remains the home of igaming. Over 50 of the most influential companies in the sector base themselves in London and with 37,000+ igaming professionals calling London home, it remains an industry destination for business-networking and a place where the industry meets to shape the future.   

“Being based in London will attract more visitors from the UK but also significantly increase the attendance from mainland Europe giving us greater access to the most important core markets and the most exciting emerging markets including LatAm and CEE. With more investors and igaming decision makers being based in London we will also be able to attract more of the people who are critical to the future development of the igaming industry.

“iGB L!VE has now experienced four years of signficant growth and the move to London will make that five years, helping the event reach an even higher level of relevance and excellence for our igaming customers”.

The 2025 edition of iGB L!VE will be the biggest on record, providing attendees with access to over 22,000 sqm of product innovation and inspiration. The show connects igaming operators, affiliates, tech vendors and game providers, helping to create stronger, more trusting partnerships to drive business growth and secure competitive advantage. The event will welcome a projected 15,000 igaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the igaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge. 

For more information and to register for iGB L!VE, 2 - 3 JULY 2025, ExCeL London: https://www.igblive.com