Renewed identity and enhaced values for Planetwin365, presented at ENADA Primavera

Technology and innovation took center stage at Planetwin365s’ space – stand 200, hall A7 – player of primary significance that just a few weeks ago announced its renewed brand identity. Leading brand of SKS365 Group, Planetwin365 presented itself with a new look, while maintaining the same claim: “Our game is of another planet”, message which distinguishes aspects purely related to entertainment and gaming experience and – mostly – the approach to user protection and principles of corporate responsibility.

Planetwin365’s stand not only hosted the Fun area, filled with live performances and virtual challenges, and the Retail area where the brand wishes to present the entire commercial offer for the over 800 points of sale, spread throughout the territory, but also a Compliance corner, which showed all corporate projects developed by SKS365 with the precise intention of distinguishing itself also for the values of honesty, integrity, safety and responsibility.

"Enada Primavera is a precious opportunity to bring the whole sector together and think about the image and the message that the betting world wants to transmit to stakeholders – comments Francesco Gaziano, SKS365 Chief Marketing Officer and Country Manager Italy, adding – A commitment that does not exclude anyone and becomes indispensable, especially today, where the credibility of the sector and player protection is paramount. We’re the first that wish to present ourselves to this important appointment with a renewed corporate image, one that doesn’t just translate into a more modern logo but, above all, with a more sensitive, transparent and attentive mentality, and with an even stronger awareness of the fact that to give back credit to the Industry one must start from the Industry itself."

A structured Compliance Department also was presented within Planetwin365s’ stand at ENADA Primavera. One that will be responsible for enforcing the rules, through a team of dedicated inspectors engaged in the on-site verification of the regular functioning of each individual point of sale in Italy; a rigid self-regulation code which will provide among other things the protection of privacy and attention to minors (granted by a special navigation control software) and lastly – but only chronologically – an anti-fraud/anti-money laundering platform resulting from the partnership with Featurespace, which made its Fraud Hub “ARIC”, an Adaptive Behavioral Analytics algorithm capable of analyzing suspicious behavior in real time online cash flows, available to Planetwin365. These are just some compliance levers that could be explored within the Planetwin365 spaces.

The whole digital offer referred to Planetwin365 also was displayed in the homonymous area of the stand. Here, live demonstrations and the possibility of discovering the features of the recently renewed Planetwin365 app, gave visitors the opportunity of testing interface and usability of a suite of products that perfectly integrate with the retail offer, always in a multi-channel perspective.

A space also dedicated to world renowned sports celebrities, especially football related, where the the visitors of ENADA Primavera also had the possibility of meeting former Brazilian champion Roberto Carlos, one of Planetwin365s’ Brand Ambassadors.