SBC announces 2022 conference and exhibition calendar

The media and events specialist resumed its physical conferences in the second half of 2021 with a series of successful shows that provided the industry with new business opportunities and the much-needed chance to return to face-to-face interactions. 

SBC will build on that by staging a programme of enhanced events in some of the gambling industry’s most-important markets throughout 2022, presenting businesses with the ideal platform from which to reach larger audiences of key decision makers. The events are: 

• 26-28 April: CasinoBeats Summit – InterContinental, St Julian’s, Malta


• 7-9 June: Betting on Sports Europe – Stamford Bridge, London


• 12-14 July: SBC Summit North America – Meadowlands Exposition Center, New Jersey


• 20-22 September: SBC Summit Barcelona – Fira de Barcelona


• 18-20 October: SBC Summit CIS – Parkovy International Convention Center, Kyiv 


• 1-3 November: SBC Summit Latinoamérica – Cancún, Mexico

Running alongside the conferences and exhibitions will be a programme of industry awards shows to recognise and celebrate the most innovative, creative and successful operators, suppliers, and affiliates in the worlds of sports betting and igaming. They include:

• 28 April: CasinoBeats Game Developer Awards – Malta


• 14 July: SBC Awards North America – New York City


• 22 September: SBC Awards – Barcelona


• 3 November: SBC Awards Latinoamérica – Cancún

Rasmus Sojmark, SBC’s CEO & founder, said: “We’re delighted with what we have achieved so far with our 2021 events, which have been delivered in challenging conditions. The feedback from delegates, exhibitors, and sponsors has been overwhelmingly positive. 

“The experience has left us feeling excited about the potential for next year, when we will be able to stage enhanced editions of the shows and accommodate significantly larger audiences. So it’s great to be able to announce these six events for everyone to add to their  2022 calendars.” 

The highlight of the programme is the second edition of the global betting and igaming show, SBC Summit Barcelona, in September. Already established as one of the most important business opportunities on the industry calendar, the Summit will more than double in size in 2022. 

It will again see senior executives from sports betting, online casino, and lottery operators from around the world travel to Catalonia for a comprehensive conference covering every major regional market and vertical, along with a programme of networking activities. 

SBC’s flagship event will also feature an 18,000 sq m exhibition space, complete with a Big Stage auditorium for major product launches, which will take place in front of an audience of decision makers and the most influential industry media. 

Before that, the programme will open in April with the CasinoBeats Summit conference and expo. The event is part of Malta’s Spring iGaming Week, which SBC will deliver in conjunction with its partners at KPMG Malta and GamingMalta. 

CasinoBeats Summit is the high-level event for the online casino sector and attracts an audience of senior teams from major igaming operators and affiliates to learn from the innovators and creative powerhouses driving the industry forward. It also provides an opportunity for games studios and tech suppliers to showcase their latest offerings to the product selection teams of both Malta-based and international operators, platform providers, and content aggregators.

The second major SBC event of 2022 is Betting on Sports Europe, the only conference dedicated entirely to shaping the future of the sports betting industry, which takes place in London in early June. It will see the leadership teams of the continent’s major operators gather to exchange ideas about crucial issues such as how to utilise next-generation technology, the impact of the latest regulatory changes, how to respond to changing player tastes, and strengthening player protection measures. 

With senior executives from all the industry’s biggest brands in attendance, Betting on Sports Europe is the perfect place to connect with the decision makers and influencers involved in the selection of technology, content and services. 

Having established itself as the must-attend event for the sports betting and igaming industries in the US and Canada, SBC Summit North America returns to New Jersey in a new July date. It will once again be a gathering of the management teams of operators actively expanding across the region, ensuring the expo is an unrivalled opportunity to showcase new products and high-value services to buyers. 

After the global event in Barcelona, attention will turn to SBC Summit CIS in Kyiv in October. The first staging of the conference and exhibition in 2021 attracted delegates from the leading operators in territories such as Ukraine, Georgia, the Baltic states, Belarus and Kazakhstan, providing a forum to reach and engage with the major players in growing markets. 

Rounding off the 2022 schedule in November will be SBC Summit Latinoamérica, which after its debut edition in Miami moves to its new home of Cancún. The show will again provide a forum for operators in the fast-changing markets in Colombia, Brazil, Peru, Costa Rica, Argentina, and Mexico to connect with the leading international suppliers. 

For further details about SBC’s 2022 events programme, contact sales@sbcgaming.com for information about exhibition and sponsorship options.