SBC Expands Americas Event with Dedicated Affiliation & Payment Summits

Running on May 13-15 at the Broward County Convention Center, the Affiliate Leaders Summit and Payment Expert Summit will tackle key challenges in the respective sectors through dedicated educational tracks and specialized expo floor areas, helping attendees connect with relevant leads more efficiently.

Rasmus Sojmark, CEO and Founder of SBC said: “Every year, more and more payment and affiliate professionals join our events, highlighting just how important these sectors are becoming. So, it just made sense to introduce these two side summits as part of the event.”

With 4,000 representatives from leading operators and 1,000 affiliate representatives set to attend the event, the Affiliate Leaders Summit’s show floor will serve as a crucial platform for operators and affiliates to network, discuss traffic acquisition, negotiate commission structures, and everything in between. 

Some of the top regional operators and affiliates have already secured their spots on the expo floor, ready for business discussions. Powerhouse brands exhibiting at the Affiliate Leaders Summit include Bazoom Group, bet365, BetMGM, Caesars Digital, Clever Advertising, DraftKings, FanDuel, and KeyAffiliates.

For those seeking reinforcements in payments and compliance—whether through conference sessions on the latest trends or by discovering the right tools—the Payment Expert Summit will be packed with opportunities. The summit will bring together operators, payment providers, fintech leaders, and compliance experts, including firms specializing in KYC and AML. Confirmed exhibitors include Approvely/Gamble ID, IDnow, PayNearMe, Paysafe, Signature Payments, Trustly, and Transunion. 

“By strategically positioning these summits on the show floor and grouping key company types together, we’ve made it easier than ever for attendees to discover the right products they need to stay competitive in their target markets,” Sojmark added.

Amid the buzz of the exhibitor booths, networking lounges will offer the perfect retreat for focused conversations and meaningful connections. Whether you’re looking for a quiet space to hold meetings or a spot where like-minded professionals naturally gather, these lounges will provide an ideal setting to maximize the delegate’s time at the event. 

At the Affiliate Leaders Summit, attendees can connect at the Affiliate Leaders Bar, VIP Lounge, and Casino Lounge, while the Payment Expert Summit will feature the Payments Bar and Coffee Lounge.

Bringing the focus on the educational aspect of the two summits, the SBC CEO commented: “At SBC, education has always been at the core of what we do, which is why we designed these summits to focus on the topics that truly matter to our attendees. 

“We spent countless hours talking to experts to understand what people wanted to learn more about and the challenges they were facing. Just as much effort went into bringing together the brightest minds in the industry to share their insights and help drive the conversation forward.”

Attendees looking to gain deeper insights into the evolving affiliation landscape should join the Affiliate Leaders Summit track, where sessions will cover key topics such as driving growth in Latin American markets, leveraging big data, and navigating influencer marketing regulations.

Some discussions will dive into more controversial strategies—exploring tactics like AI, private blog networks (PBN), parasite SEO, and other methods for boosting affiliate site visibility. Beyond that, sessions will also focus on broader tech and marketing strategies, helping affiliates shift their focus from short-term customer acquisition to long-term retention.

The Payment Expert Summit track will provide insights into key challenges and innovations in payments and compliance. Sessions will cover navigating complex tax structures for operators, enhancing cross-border collaborations, and balancing player safety with engagement. Experts will also explore strategies for reducing payment decline rates, optimizing payment mixes to drive customer acquisition, and analyzing the evolving role of cryptocurrencies.