Dennis Algreen, Senior Marketing Director at SBC, spoke to SoloAzar yesterday at the event. “Hi, welcome to day 1 of SBC Summit Americas, our newly launched event for the entire Americas, where we are connecting worlds. Don’t miss this event if you have anything to do with gaming and don’t miss the extravagant closing party at Infinity Florida with DJ Steve Aoki as a headline.”

The party will be held today 9:00pm - 3:00am at the Daer Day Club and Night Club.

Trade Show Day 2

More than 400 leading suppliers to the gaming industry will showcase their latest products and services.

Conference Day 2

Day 2 of the conference consists of 5 stages featuring leading figures from the gaming industry.

Other activities for May 15th:

The SBC Summit Americas ‘Leaders’ conference track is set to deliver high-impact insights to 10,000 attendees on its second day, offering expertise from top industry leaders. Taking place on May 15th at the Broward County Convention Center, this event gathers C-level executives and founders from major operators, affiliates, media outlets, and legal sectors to shape the future of gaming across the Americas.

The agenda covers critical topics for both North and Latin America, including the implementation of omnichannel strategies to enhance player engagement, leveraging local talent for market growth, and preparations within the North American betting sector for the FIFA World Cup 2026.

Sessions include ‘Casino Leaders: Bridging the Gap Between Digital and Land-Based,’ where industry experts explore omnichannel innovations that integrate land-based and digital gaming experiences. Speakers include Zoe Ebling (AGS), Jason McCulloch (Galaxy Gaming), Saverio Scheri (Agua Caliente Casinos), Bobby Soper (Sun Gaming & Hospitality), and Ricardo Cornejo Rivas (Caesars Digital).

Another key discussion, ‘Boots on the Ground: The Importance of Local Talent in LatAm,’ highlights how international operators can harness regional expertise for success. Felipe Maximino (Sorte Online), Florencia Brancato (iGaming Latam Consulting), Cristian Gomez (Betsson), and Juan Ignacio Juanena (Rei do Pitaco) will provide insights into cultural nuances, customer behavior, and sustainable growth.
 

Additionally, the ‘Sports Teams Leaders Panel’ will examine the NCAA’s proposed ban on individual sports betting, discussing its implications for amateur, collegiate, and professional sports.

To foster industry innovation, the SBC First Pitch Competition will spotlight five promising startups, offering them a platform to compete for a grand prize valued at over $110,000.

Alongside the ‘Leaders’ track, attendees can deepen their expertise through specialized sessions on payments, affiliation, player protection, and regional developments across North America and Latin America.

This dynamic event promises a wealth of strategic knowledge, networking opportunities, and thought-provoking discussions for professionals in the gaming and betting industry.

Relive SBC Summit Americas 2025  experience with SoloAzar's social media coverage and exclusive interviews.
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