The conference and exhibition for the betting and gaming industry in the CIS and Eastern Europe takes place at Parkovy Kyiv International Convention Center in Ukraine on 13-14 October 2021.

Organised by SBC in partnership with Sports Media Holding, the event features an agenda that will provide an in-depth examination of the best opportunities in the region and the key regulatory, technological, and marketing challenges facing operators in local markets.

To deliver insights on the latest developments and share ideas about strategies for growth, the speaker line-up features C-level executives and specialists in gaming, payments, marketing, business analytics, and human resources from major operators with direct experience of regional markets.

A strong contingent of experts on the regulated Ukrainian market includes Nataliia Hilevych (CEO, Parimatch Ukraine), Sergey Potapov (CEO, Cosmolot), Taras Shurubor (CEO, Pin-Up), Pavlo Kozhukhar (CMO, Parimatch Ukraine), and Helen Keane (General Manager, Shangri La Kyiv).  There is also a wealth of experience from the thriving Georgian market, including Irakli Davarashvili (CMO, Adjarabet), Luka Kapanadze (CCO, Betlive), and Giorgi Gvenetadze (Head of Gaming, Adjarabet). 

From multinational operators, the speakers include Maksym Liashko (Co-CEO, Parimatch Tech), Darren Keane (CEO, Storm International), Sergey Koshil (Head of HR, FavBet), and Veiko Krünberg (Former Managing Director, OlyBet). 

A group of specialists from Parimatch Tech will also be shedding light on some of the practical issues facing operators in the region. They include CMO Ivan Liashenko, Chief Talent Officer Tatiana Davydova, Chief Analytics Officer Rostyslav Maikovych, Head of Payments Olga Golikova, Head of Esports Stepan Shulga, and Head of Affiliates Maxim Makovetskiy. 

Operators will not be the only industry stakeholders represented at SBC Summit CIS. To bring a range of perspectives to the discussions, the speaker line-up will be augmented by representatives from regulators and trade associations, legal experts, marketing specialists and suppliers with products tailored to CIS and East European markets. 

Rasmus Sojmark, Founder and CEO of SBC, said: “The markets in the CIS and Eastern Europe are some of the most exciting in the industry, as regulatory changes open up opportunities for operators to reach potentially large new audiences.

“SBC Summit CIS is set to provide valuable insights into doing business in the region, what the best opportunities are, and the challenges that operators must overcome in order to achieve success. We’re delighted to have secured some of the leading experts on the markets to deliver those insights.” 

In addition to the conference, SBC Summit CIS will feature an exhibition showcasing the latest innovations from 20 leading suppliers, and a programme of evening networking events in stylish Kyiv venues.

Find out more, including how to secure your pass, at the event’s official website.