SBC Summit Lisbon: CT Interactive Expands Global Reach with New Deals

“This is a pivotal moment for CT Interactive,” said Monika Zlateva, Chief Commercial Officer. “By forging these strategic alliances, we’re not only widening our global reach but also deepening our commitment to deliver tailored, high-performing content that meets the unique needs of every market we enter.”

The summit, which gathered over 30,000 industry professionals from 150 countries, provided the stage for CT Interactive to strengthen its commercial pipeline and showcase its latest innovations.

One of the biggest highlights was the launch of the Diamond Tree Jackpot — a multi-currency, multigame system designed to deliver bigger prizes, even in smaller markets. The company also presented new Buy Bonus titles, offering multiple entry levels and diverse gameplay mechanics, with certification rollouts already underway to accelerate global availability.

“Entering new markets is at the core of our mission,” said Antonio Donov, Head of Business Development EMEA and Asia. “We adapt our content to local preferences, ensuring long-term value for our partners.”

CT Interactive’s leadership also took the spotlight during the event. The co-founder, Rossi McKee, moderated the “Crossing Borders: Cross-Selling in Balkan Markets” panel, where she highlighted both the opportunities and regulatory challenges faced by operators in the region.

The company supported the Legends Charity Game, reinforcing its commitment to social responsibility.

“Our participation in Lisbon confirmed CT Interactive’s strong position as a trusted partner and a driver of growth in the global iGaming industry,” added Martin Ivanov, COO.

With new markets entered and strategic deals secured, CT Interactive has once again proven its focus on innovation, collaboration, and international expansion.