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Events

SBC welcomes top gaming icons for €1 million charity initiative

Friday 11 de July 2025 / 12:00

2 minutos de lectura

(Lisbon).- SBC lines up all-star crew for jaw-dropping Lisbon Summit show—aiming to raise over €1 million for charity. SBC Founder & CEO Rasmus Sojmark commented: “It was important that we put together a great team for this event, which is why I’m delighted to have secured the talents of Shona, Thomas and Russell."

SBC welcomes top gaming icons for €1 million charity initiative

Leading the project is Shona ODonnell, a well-known figure in the gambling event space, having worked at iGaming Business, Clarion Events and most recently Better Collective, where she served as Head of Strategic Events. ODonnell brings with her a 20-year career in organising, managing, and curating major corporate and iGaming industry events.

Overseeing the marketing of the event is another familiar face to the gambling industry – Thomas Rasmussen. During 12 years at Betsson, Rasmussen held several director-level marketing and commercial roles and managed 13 teams working with +100m euro budgets. Prior to Betsson, he spent four years at Entain. 

On the operational side, SBC Summit has engaged the services of experienced event producer Russell Feingold, who has nearly 20 years’ experience in sport and charity events. Most recently, he produced Soccer Aid 2025 at Old Trafford in June, which raised over £15 million for UNICEF. 

SBC Founder & CEO Rasmus Sojmark commented: “It was important that we put together a great team for this event, which is why I’m delighted to have secured the talents of Shona, Thomas and Russell. 

This is one of the most exciting projects we’ve ever done at SBC and a brilliant opportunity to showcase the good causes that the gambling industry can support together. It’s going to make Lisbon the ultimate experience for the sector and I can’t wait to launch it next week.”

Shona ODonnell said: “I’ve worked alongside SBC throughout many years of my career, so it is very exciting to work directly as part of the team for the first time on this fantastic initiative. Alongside keynotes such as Gary Vaynerchuk, this event will reinforce SBC Summit’s position on the global stage.”

Thomas Rasmussen commented: “It’s a pleasure to support Rasmus and the SBC Summit team on this amazing project. The younger version of me would never have believed that I would one day be working on something so iconic and helping raise such a large amount of money for charity. It’s going to be astounding.”

Russell Feingold added: “Being involved from the outset of what promises to be a very successful new annual event is very exciting. Also, being able to do it in Lisbon alongside the SBC Summit is the icing on the cake. I’m very happy to be working with SBC Summit on this project.”

Sponsorship opportunities are still available to support the event and partner charities. Confirmed sponsors already include Soft2Bet, Sportingtech, Vegas Legends, Spribe, IGP and Alea.

Keep an eye on sbcevents.com for the big launch and find out more about the SBC Summit in Lisbon, taking place on 16-18 September. 

For more information:

Marketing – Thomas Rasmussen thomas.rasmussen@sportglobal.com

Sponsorship – Rasmus Sojmark ras@sportglobal.com

Categoría:Events

Tags: Sin tags

País: Portugal

Región: EMEA

Event

GAT Expo CDMX 2025

28 de August 2025

GAT Expo Mexico 2025 closes with an international agreement and the creation of FIJA Federation

(Mexico City, SoloAzar Exclusive).- The 2025 edition of GAT Expo Mexico culminated with a historic announcement: the creation of the International Federation of Games of Chance (FIJA), the result of an agreement between GAT Events and the main regulators in Latin America. This milestone marks a new chapter of regional cooperation in the gaming industry.

Friday 29 Aug 2025 / 12:00

A Latin American Gaming Network is born: GAT Expo CDMX seals historic alliance between associations

(Mexico City, SoloAzar Exclusive).- As part of GAT Expo CDMX 2025, a groundbreaking agreement was reached among LATAM gaming associations, announcing the creation of a new platform where they can share information and build common visions for the industry.

Thursday 28 Aug 2025 / 12:00

GAT Expo CDMX 2025 marks a milestone: strategic alliances, innovation, and regional vision for the future of gaming in Latam

(Mexico City, SoloAzar Exclusive).- With more than 390 attendees, an impeccable production and a top level agenda, GAT Expo CDMX 2025 got off to a strong start at Expo Santa Fe. The first day not only brought memorable conferences and key debates on the future of gaming in Mexico, but also an announcement that could transform the regional regulatory panorama: a collaboration agreement between GAT and the Iberoamerican Board of Regulators. And it is just the beginning.

Thursday 28 Aug 2025 / 12:00

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